Category Archives: Business

Books for Those Who Are Going Out on their Own in Business

Perhaps it’s the recent taste of Working from Home; or perhaps you want to diversify your income stream; perhaps you’ve retired, but don’t want to feel idle; or perhaps you want work that fits better with your lifestyle choices. There are lots of good reasons to start your own business, and there are more tools and support for budding entrepreneurs than ever before.  So if you think that now is the time to work on that business idea, we have the right guides to inspire you to stop dreaming and start doing!

Side Hustle: Build a Side Business and Make Extra Money without Quitting your Day Job by Chris Guillebeau

The author of the New York Times bestseller The $100 Startup shows you how to launch a profitable side hustle in just 27 days. Side hustles are income streams that supplement your regular paychecks – it may be your first taste of starting your own business, or you may simply want to diversify your income in these uncertain times.  In Side Hustle, Chris Guillebeau presents a framework for effectively starting your mini-business – from how to generate and select ideas, through development to launch, with the steps broken down into approachable daily tasks.
Peppered with anecdotes and tips from his own extensive experience, Side Hustle shows that you don’t need an MBA or lots of capital to get started.  If you’ve been thinking about turning your passions or talents into profit, Side Hustle is the motivation you’ve been waiting for.

How To Build an Online Business: Australia’s Top Digital Disruptors Reveal Their Secrets for Launching and Growing an Online Business by Bernadette Schwerdt

As a TEDx speaker and award-winning business leader, Bernadette Schwerdt has access to top business leaders from around the world – and she has interviewed many of them in order to create her insightful business books. How to Build an Online Business is a follow-up to her successful Secret of Online Entrepreneurs, which identified strategies and insights through in-depth interviews with e-business leaders. This update features top digital disruptors including Uber, Booktopia, and Catch of the Day. The “warts and all” stories of these companies, plus Bernadette Schwerdt’s in-depth analysis of the strategies, tech tools and leadership principles they used to grow their business, reveal the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the strategies they used to build an online business.

Company of One: Why Staying Small is the Next Big Thing for Business by Paul Jarvis

Small is beautiful according to Paul Jarvis. In Company of One, he encourages us to redefine what business success means, by suggesting that, for many solo and small businesses, it is smarter, more profitable and more enjoyable to stay small rather than expand.  Paul argues that blind growth is the main cause of business problems, and leads to more time, more stress, more responsibilities, and more expenses; instead he suggests that success can come from developing richer relationships with existing customers, based on trust, humanity, and empathy.  For entrepreneurs wondering about your next steps, this innovative, contrarian book may be just what you need.

Start Before You’re Ready: the Young Entrepreneur’s Guide to Extraordinary Success in Work and Life by Mick Spencer

Part memoir and part business manual, Mick Spencer wrote Start Before You’re Ready to encourage and help young people chase their entrepreneurial dreams.  His is not a conventional success story – he managed to develop a sense of adventure and an entrepreneurial spirit, despite chronic health issues and learning disabilities.  By starting his business ONTHEGO (OTG) in his early twenties, and growing it into the international success it is today, he has defied the bullies and naysayers, and achieved success on his own terms.  With plentiful tips on resilience and overcoming adversity, Start Before You’re Ready challenges you to get outside your comfort zone and encourages you to learn ‘on the go’, focussing on what you can do rather than what you can’t. 

The 1 Minute Commute: Turn your Skills into a Business You’ll Love, Be your Own Boss, Work from Home by Robert Gerrish

For many of us, the pandemic has offered a taste of a 1-minute commute (aka Working at/from Home); if this has strengthened your resolve to strike out on your own, then Robert Gerrish should be your go-to guide.  Robert Gerrish has spent over 20 years helping Australians succeed in solo businesses, including as co-founder of Flying Solo, Australia’s largest online community of solopreneurs. His special interest is in developing lifestyle-friendly businesses, helping business owners live they lives they want. The 1 Minute Commute collects his most up-to-date advice, on how to take creative charge of your career and be your own boss.  From freelancers and soloists to entrepreneurs and micro-business owners, this book will give you the knowledge and skills to shape your professional life to fit your lifestyle.

What if it Does Work Out? How a Side Hustle can Change your Life by Susie Moore

Many of us dream of monetising our skills with side hustles – and there are more opportunities to do this than ever – but hesitate out of fear of failure.  Susie Moore’s guide to side hustles focusses on overcoming those fears – as the title suggests, visualising your business Working Out rather than Not Working Out.  Using her skills as both a life coach and business coach, she shows how recognizing your skills, understanding your potential, and knowing your purpose in life can lead you to living a life of full satisfaction. Having helped over 500 clients develop successful businesses, Susie Moore has packed this book with useful advice, tips and resources- the perfect motivational and practical injection you need to get started.

The newest books unveiling lessons you didn’t learn at school

Sarah Lebner’s 101 Things I didn’t Learn At Architecture School was the book that prompted this blog post. How many of us have found ourselves wondering ‘why didn’t someone tell me it was going to be like this’ at work? Often the reality of having that ‘dream job’ or even climbing the ladder of your chosen profession would be much easier if someone had let us know a few key tips and tricks that we could carry with us in our mental toolbox. So we have scanned the hottest new releases from this year (and last) and have rounded up six fabulous books that are definitely worth a read. 

101 Things I Didn’t Learn in Architecture School by Sarah Lebner

Your first architecture job can involve a very steep learning curve. This book helps students and graduates of architecture kick-start their career and shave months off their professional development. This book will help you: Understand construction basics so you can avoid embarrassing situations and quickly understand instructions. Grasp an overview of the industry and business of architecture so that you don’t feel kept in the dark. Gain personal tips and helpful resources for an enjoyable and successful work life.

Young architects are expected to learn much of their trade on the job, in an industry that often treats them poorly and stunts their professional development. The profession is crying out for a resource like this that can provide introductions, insight, perspective and mentor-style advice for young architects in the first five years of their career.

Readers are invited to understand concepts through 25 simple diagrams, and language that assumes no prior learning. Throughout the book, further resources are provided as a mind-map of industry information. 

Work Like A Woman by Mary Portas

A force for good, for change. This book will make you change the way you think. Packed with advice, tips and decades of business experience from Mary Portas, this is a book for every one of us: whatever level you are, wherever you work. It’s about calling time on alpha culture and helping every one of us to be happier, more productive and collaborative. 

Taking us through her working life, Mary addresses a range of topics from workplace bullying and accessing promotion, to combining a career with children and the affect that getting divorced and becoming a single parent had on her professional life. Speaking candidly about the traps she fell into, from aping the behaviour seen in aggressive corporate environments to recreating a male working culture within her own business, Mary explodes the myth of women ‘having it all’. She will also track her evolution as a business leader and the decision to rebuild her company from the ground up on a model that today embraces female values. Arguing for a revolution in the way in which we work, Work Like A Woman is a manifesto for all: from young women entering the workforce and older women trying to integrate professional and family ambitions, to executives running businesses and creating best practice and the businesses that employ them. Honest, accessible and entertaining, it is a bold and inspiring vision of the future world of work.

In-distract-able by Nir Eyal

A former Stanford lecturer and behavioural designer, Nir Eyal spent over a decade researching the psychology behind habit-forming products. The result was his international bestseller, Hooked. Now, the man who identified the habit has delivered the cure. Eyal describes how to manage the discomfort that drives distraction, and explains why solving the problem is not as simple as swearing off your devices. With a four-step, research-backed model, Indistractable lays bare the secret to getting the best out of technology, without letting it get the best of you. Empowering and optimistic, this is the book that will allow you to control your time and attention and live the life you really want.

Loonshots by Safi Bahcall

What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What can we learn about innovation from a glass of water? In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behaviour and the challenges of nurturing radical breakthroughs. Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Oceans of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice. Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how this new kind of science helps us understand the fate of companies and empires. Loonshots distills these insights into lessons for creatives, entrepreneurs, and visionaries everywhere. Over the past decade, researchers have been applying the tools and techniques of phase transitions to understand how birds flock, fish swim, brains work, people vote, criminals behave, ideas spread, diseases erupt, and ecosystems collapse. If twentieth-century science was shaped by the search for fundamental laws, like quantum mechanics and gravity, the twenty-first will be shaped by this new kind of science. Loonshots is the first to apply this science to help all of us unlock our potential to create and nurture the crazy ideas that change the world.

Roxy’s Little Black Book of Tips and Tricks by Roxy Jacenko

When the totally tenacious PR and brand-building expert delivers her industry-insider advice, you listen. If you’re growing your own brand, or you’re a budding PR dynamo, Roxy’s Little Black Book of Tips & Tricks is invaluable. 

‘The fact that I’m sitting here writing a business book when, at school, I was the student who read the crib notes rather than the actual books is rather ironic. However, if I’ve proved anything over the years, it’s that you needn’t be the smartest girl in the room or get the highest marks (heck, I didn’t even go to uni!) to succeed in PR or business. If I can do it, anyone can. The trick is to be willing to give up your excuses and consistently put in the work’. Roxy Jacenko built a PR empire on intuition, common sense and an unbreakable work ethic. Now she’s passing on her best business advice, tips and tricks in a handsome handbag-sized volume that’s perfectly sized for the millennial worker on the run. From writing a stand-out application to building your brand to generating killer social media buzz, Roxy’s Little Black Book of Hints & Tips is a must-read resource for aspiring publicists and business builders, and for anyone already in the PR industry.

Brave New Work by Aaron Dignan

The way we work is broken. It takes forever to get anything done. Meetings and emails are incessant. Bureaucracy stifles talent and creativity. After decades of management theory and multiple waves of technological and societal change, is this really the best we can do? Aaron Dignan teaches companies how to eliminate red tape, tap into collective intelligence, and rethink long-held traditions that no longer make sense. In Brave New Work, he shows you how to revolutionise the way your company works forever. Using stories from companies at the cutting edge of organisational transformation, Brave New Work will show you how to transform your team, department and business from the inside-out-making work more adaptable, abundant and human. It is packed with new tactics and tips for updating your company’s operating system: the simple rules and assumptions so deeply embedded that you don’t even think to question them. Learn how to reignite passion and energy throughout your organisation. Build a company that runs itself.

Enjoy!

Learning from the new gurus – a new wave of biographies on the market

Every now and again there is a shift in what we consider great leadership. Biographies and autobiographies give us terrific insight into the minds of these leading individuals and there seems to be a shift as to which biographies are trending. It’s no longer mainly saturated with business giants, the biography genre is more balanced and uses athletes, small business owners, musicians to help us in our own lives. Understanding what athletes face on the sporting field can be applied to many businesses, acknowledging the grit required for a start-up is eye opening, and challenging an entire industry can lead to extraordinary results and a new normal. We have found six inspiring stories that are jam packed with lessons that you can transfer to your career and business. 

Hustle Harder, Hustle Smarter by Curtis Jackson

For the first time, Curtis “50 Cent” Jackson opens up about his amazing comeback from tragic personal loss to thriving businessman and cable’s highest paid executive. In this unique self-help guide, his first since his blockbuster New York Times bestseller The 50th Law.

In his early twenties Curtis Jackson, known as 50 Cent rose to the heights of fame and power in the cutthroat music business. A decade ago the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centred around a drug kingpin’s family. The series quickly became “appointment” television, leading to Jackson inking a four-year, $150 million contract with the Starz network, the most lucrative deal in premium cable history. Now, in his most personal book, Jackson shakes up the self-help category with his unique, cutting-edge lessons and hard-earned advice on embracing change. Where The 50th Law tells readers “fear nothing and you shall succeed,” Hustle Harder, Hustle Smarter builds on this message, combining it with Jackson’s street smarts and hard-learned corporate savvy to help readers successfully achieve their own comeback, and to learn to flow with the changes that disrupt their own lives.

That Will Never Work by Marc Randolph

This is the incredible untold story of how Netflix went from concept to company.

Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. 

It was a simple thought, leveraging the internet to rent movies, and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. 

But Hastings was intrigued, and the pair, with Hastings as the primary investor and Randolph as the CEO, founded a company. Now with over 150 million subscribers, Netflix’s triumph feels inevitable, but the 21st century’s most disruptive start-up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when they pitched Blockbuster to acquire them, Marc Randolph’s transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world, even with an idea that many think will never work. 

What emerges, however, isn’t just the inside story of one of the world’s most iconic companies. Full of counterintuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it’s time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable but also one of the most dramatic and insightful entrepreneurial stories of our time. 

What It Takes by Raegan Moya-Jones

This book is set to inspire many business ideas. I loved it and read it in a day and it is the perfect read while staying safe at home.

When Raegan Moya-Jones was told by her overbearing male boss that she didn’t have an ‘entrepreneurial bone’ in her whole body, she almost laughed in his face. What he didn’t know was that the business she’d been secretly working on in the small hours of the night after putting her baby to bed had just hit a revenue of $1 million. Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise and one that Beyonce, Gwen Stefani and the Duke and Duchess of Cambridge loyally support. In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit – all you have to do is take the leap.

Quirky by Melissa Schilling

From historical figures such as Marie Curie to contemporaries such as Steve Jobs, a handful of innovators have changed the world. What made them so spectacularly inventive? Melissa A. Schilling, one of the world’s leading experts on innovation, looks at the lives of seven creative geniuses; Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nicola Tesla, Curie, and Jobs to identify the traits and quirks that led them to become breakthrough innovators.

Though all innovators possess incredible intellect, intellect alone does not create a serial innovator. There are other very strong commonalities: for instance, nearly all exhibit very high levels of social detachment. They all have extreme, almost maniacal, faith in their ability to overcome obstacles. And they have a passionate idealism that pushes them to work with intensity even in the face of criticism or failure. These individual traits would be unlikely to work in isolation being unconventional without having high levels of confidence and direction, for example, might result in rebellious behaviour that does not lead to meaningful innovation.

Schilling reveals the science behind the convergence of traits that increases the likelihood of success, and shows us how to nurture and facilitate breakthrough innovation in our own lives.

We Are The Nerds by Christine Lagorio-Chafkin

We Are The Nerds is a riveting look deep inside the legendary rise of message-board start-up Reddit; its controversies, its struggle for profitability, and the way its unique platform has changed the culture of the Internet. Reddit hails itself as ‘the front page of the Internet’. It is the fourth most-visited website in the UK and USA, whose army of highly engaged (obsessed even) users have been credited with everything from solving cold case crimes to seeding alt-right fury and helping to land Donald Trump in the White House.

We Are The Nerds is the gripping tale of how Reddit’s founders, Steve Huffman and Alexis Ohanian, met as two idealistic young men at the University of Virginia in 2001, with the common goal of creating something that would make a mark on the world. Within a few years they had become millionaires and created an icon of the digital age, before seeing the site engulfed in controversies and nearly losing control of it for good. This is the story of Alexis and Steve losing grasp of the beast they created, as it lurched out of their control and morphed into an untameable creature, and their return to try to tame that beast. Based on Christine Lagorio’s unprecedented and exclusive access to founders Alexis Ohanian and Steve Huffman, We Are The Nerds is also a compelling exploration of the way we all communicate today and how we got here. Reddit and its users have become a mirror of the Internet: it has dingy corners, shiny memes, malicious trolls, and a sometimes heart-melting ability to connect people across cultures, oceans, and ideological divides. The legend of Reddit embodies all the triumphs and challenges of the start-up age.

LeBron Inc. The Making of A Billion Dollar Athlete by Brian Windhorst

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximise their leverage, and use their voice.

LeBron, Inc. tells the story of James’s journey down the path to becoming a billionaire sports icon – his successes, his failures, and the lessons both have taught him along the way. With plenty of news-making tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Enjoy!

The best self help books for those who are looking to shake up their career

We have all been staying safe at home for a number of months now and for a few people it’s been time spent thinking about their career, future jobs or even business ideas they have always wanted to explore. The world is starting to open up and it looks like we will be able to head back to the office shortly and to help our transition, Team Booko has been scouring the world for some books to help you on your journey. Luckily, there are a number of new titles hitting the market that can help with tough decisions around these ideas and (gulp!) we have found some that are pretty straight talking! 

A Good Time To Be A Girl by Helena Morrissey 

Years have passed since women were exhorted to ‘Lean In’. Over that time, the world has transformed beyond all expectations. But why should anyone ‘lean in’ to a patriarchal system that is out of date? Why not change it entirely for the good of us all? In A Good Time to be a Girl, Helena Morrissey sets out how we might achieve the next big breakthrough towards a truly inclusive modern society.

Drawing on her experience as a City CEO, mother of nine, and founder of the influential 30% Club which campaigns for gender-balanced UK company boards, her manifesto for new ways of working, living, loving and raising families is for everyone, not just women. Making a powerful case for diversity and difference in any workplace, she shows how, together, we can develop smarter thinking and broader definitions of success. Gender balance, in her view, is an essential driver of economic prosperity and part of the solution to the many problems we face today. Her approach is not aimed merely at training a few more women in working practices that have outlived their usefulness. Instead, this book sets out a way to reinvent the game, not at the expense of men but in ways that are right and relevant for a digital age. It is a powerful guide to success for us all.

Balance and Other B.S by Felicity Harley 

According to the 2018 Global Wellness Trends Report, feminist wellness is about ‘new powerful intersections between women’s empowerment, feminism and wellness’, and it’s one of the top 10 global health trends of last year. The irony is, while many women are more health conscious than ever, many of us haven’t even been to the dentist in the past 12 months, arguably the most basic of all health appointments. Words like overwhelmed, stressed, exhausted, always on, burnt-out, fed up, over it … Felicity Harley kept hearing these again and again from women married, single, with and without kids. Close girlfriends, mums at the school gate, single women in cafes, on social, many conversations are proving we’re all in this pressure cooker, feeling trapped, carrying a semi-trailer of mental stuff on our shoulders and riding the rollercoaster. We can’t find the emergency stop button. The result of all this overwhelm is a new wave of health problems, mental and physical. We have the studies flooding in that women are unhappier, more anxious, depressed, more likely to burn out than men. Perhaps it’s time we moved the conversation away from so-called ‘balance’ – balance is bull, burnout is real.

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Emotional Inflammation by Lise Van Susteren

If the news has you feeling anxious or outraged, you’re not alone. There is a name for this: emotional inflammation. With Emotional Inflammation, you’ll discover a breakthrough plan for dealing with this modern affliction. General and forensic psychiatrist Dr. Lise Van Susteren joins health journalist Stacey Colino to present a program called RESTORE, which will help you discover your “reactor type” for emotional inflammation and show you how to become more grounded and resilient in turbulent times. One of the main causes of emotional inflammation is our sense that the big issues, like climate change, gun violence, and political corruption, are beyond our control. With RESTORE, you’ll learn you have more power than you realise. With strategies for relieving stress, critical thinking, recovering inner composure, and reclaiming the gifts of nature, you’ll learn to transform your distress into steady calm and strength. As you move from a state of emotional whiplash into greater balance and harmony, you can redirect your energy, manage your feelings, and cultivate healthier habits. Ultimately, you’ll learn to become an “up-stander”, a force for improving the conditions that fuel your fears. With a relatable style and a heaping dose of hope, Emotional Inflammation is a timely antidote for a world in turmoil.

Me First by Kate Christie 

You are a clever, savvy, successful woman. You are also a working mum. Which means you have it all! Right? Wrong. Managing the juggle presents an ongoing and unique challenge for working mums, and it’s time to take control of your time. Written with humour and honesty, Me First offers personal insights, practical exercises, and time-management solutions for crazy busy, stressed out and guilt-ridden working mums. Me First teaches you how to take control of your time once and for all: liberate yourself from imposter syndrome, mother’s guilt and the other time-wasting mistakes we make, start prioritising yourself, cost out exactly what your poor time habits are costing you, learn simple, smart and sustainable solutions to find 30+ lost hours a month, set and smash audacious goals for how to best use your newfound time, and gain insights from successful women from around the world who know exactly how you feel. Me First is for every time-poor working mum who has had enough of the juggle. It’s time to start putting yourself first. It’s time to be a little less self-less.

Get Out Of Your Own Way by Dave Hollis 

When Rachel Hollis began writing the #1 New York Times bestseller Girl, Wash Your Face, her husband Dave bristled at her transparency about her self-deceptions. Then he had a revelation: women aren’t the only ones who believe lies. Both women and men buy into a host of lies that keep them from reaching their potential, often against a backdrop of ingrained ideas about how they should or shouldn’t act, how they should or shouldn’t reach for help, or how they show up for life. Dave knows this personally. He believed all the lies, too. He found himself stuck in a rut, unmotivated, unfulfilled, and a version of himself he didn’t like, all while being skeptical he could actually do anything about it. Then, he began to wake up. In his new book, he talks honestly about topics people aren’t normally honest about-his impulse to solve instead of listen, his struggle to accept help or admit he needs it, even his insecurities about being a parent. Unpacking the untruths he once believed, he reveals how those lies held him back and outlines the tools that helped him change his life. Offering encouragement, challenge, and a hundred moments to laugh at himself, Dave points the way for others to drop bogus ideas and finally start living the best versions of their lives too. 

Make A Living Living by Nina Karnikowski 

Make a Living Living is for anyone who has ever wished they could build a successful career doing something they love. Structured around the stories of inspiring individuals, from a vegan chocolatier to a nomadic photographer and a tiny-house builder, the book explains how they achieved their ideal existence, and the challenges they faced along the way. A set of practical exercises helps readers learn how to trust themselves, take risks and develop the skills needed to achieve their ideal life. It’s full of quotes to motivate you and bite size insightful chapters to inspire you to make a change. 

Enjoy and stay safe!