Category Archives: Goals

Books for Those Who Are Going Out on their Own in Business

Perhaps it’s the recent taste of Working from Home; or perhaps you want to diversify your income stream; perhaps you’ve retired, but don’t want to feel idle; or perhaps you want work that fits better with your lifestyle choices. There are lots of good reasons to start your own business, and there are more tools and support for budding entrepreneurs than ever before.  So if you think that now is the time to work on that business idea, we have the right guides to inspire you to stop dreaming and start doing!

Side Hustle: Build a Side Business and Make Extra Money without Quitting your Day Job by Chris Guillebeau

The author of the New York Times bestseller The $100 Startup shows you how to launch a profitable side hustle in just 27 days. Side hustles are income streams that supplement your regular paychecks – it may be your first taste of starting your own business, or you may simply want to diversify your income in these uncertain times.  In Side Hustle, Chris Guillebeau presents a framework for effectively starting your mini-business – from how to generate and select ideas, through development to launch, with the steps broken down into approachable daily tasks.
Peppered with anecdotes and tips from his own extensive experience, Side Hustle shows that you don’t need an MBA or lots of capital to get started.  If you’ve been thinking about turning your passions or talents into profit, Side Hustle is the motivation you’ve been waiting for.

How To Build an Online Business: Australia’s Top Digital Disruptors Reveal Their Secrets for Launching and Growing an Online Business by Bernadette Schwerdt

As a TEDx speaker and award-winning business leader, Bernadette Schwerdt has access to top business leaders from around the world – and she has interviewed many of them in order to create her insightful business books. How to Build an Online Business is a follow-up to her successful Secret of Online Entrepreneurs, which identified strategies and insights through in-depth interviews with e-business leaders. This update features top digital disruptors including Uber, Booktopia, and Catch of the Day. The “warts and all” stories of these companies, plus Bernadette Schwerdt’s in-depth analysis of the strategies, tech tools and leadership principles they used to grow their business, reveal the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the strategies they used to build an online business.

Company of One: Why Staying Small is the Next Big Thing for Business by Paul Jarvis

Small is beautiful according to Paul Jarvis. In Company of One, he encourages us to redefine what business success means, by suggesting that, for many solo and small businesses, it is smarter, more profitable and more enjoyable to stay small rather than expand.  Paul argues that blind growth is the main cause of business problems, and leads to more time, more stress, more responsibilities, and more expenses; instead he suggests that success can come from developing richer relationships with existing customers, based on trust, humanity, and empathy.  For entrepreneurs wondering about your next steps, this innovative, contrarian book may be just what you need.

Start Before You’re Ready: the Young Entrepreneur’s Guide to Extraordinary Success in Work and Life by Mick Spencer

Part memoir and part business manual, Mick Spencer wrote Start Before You’re Ready to encourage and help young people chase their entrepreneurial dreams.  His is not a conventional success story – he managed to develop a sense of adventure and an entrepreneurial spirit, despite chronic health issues and learning disabilities.  By starting his business ONTHEGO (OTG) in his early twenties, and growing it into the international success it is today, he has defied the bullies and naysayers, and achieved success on his own terms.  With plentiful tips on resilience and overcoming adversity, Start Before You’re Ready challenges you to get outside your comfort zone and encourages you to learn ‘on the go’, focussing on what you can do rather than what you can’t. 

The 1 Minute Commute: Turn your Skills into a Business You’ll Love, Be your Own Boss, Work from Home by Robert Gerrish

For many of us, the pandemic has offered a taste of a 1-minute commute (aka Working at/from Home); if this has strengthened your resolve to strike out on your own, then Robert Gerrish should be your go-to guide.  Robert Gerrish has spent over 20 years helping Australians succeed in solo businesses, including as co-founder of Flying Solo, Australia’s largest online community of solopreneurs. His special interest is in developing lifestyle-friendly businesses, helping business owners live they lives they want. The 1 Minute Commute collects his most up-to-date advice, on how to take creative charge of your career and be your own boss.  From freelancers and soloists to entrepreneurs and micro-business owners, this book will give you the knowledge and skills to shape your professional life to fit your lifestyle.

What if it Does Work Out? How a Side Hustle can Change your Life by Susie Moore

Many of us dream of monetising our skills with side hustles – and there are more opportunities to do this than ever – but hesitate out of fear of failure.  Susie Moore’s guide to side hustles focusses on overcoming those fears – as the title suggests, visualising your business Working Out rather than Not Working Out.  Using her skills as both a life coach and business coach, she shows how recognizing your skills, understanding your potential, and knowing your purpose in life can lead you to living a life of full satisfaction. Having helped over 500 clients develop successful businesses, Susie Moore has packed this book with useful advice, tips and resources- the perfect motivational and practical injection you need to get started.

Monday Inspo

One thing we have noticed while staying safe at home, other than people have been devouring fiction books, is the serge in self help titles being bought. So this week on the blog we’ll share the best books for people who are thinking of starting their own business. To help kick-start the week, we have this little gem for you.

Learning from the new gurus – a new wave of biographies on the market

Every now and again there is a shift in what we consider great leadership. Biographies and autobiographies give us terrific insight into the minds of these leading individuals and there seems to be a shift as to which biographies are trending. It’s no longer mainly saturated with business giants, the biography genre is more balanced and uses athletes, small business owners, musicians to help us in our own lives. Understanding what athletes face on the sporting field can be applied to many businesses, acknowledging the grit required for a start-up is eye opening, and challenging an entire industry can lead to extraordinary results and a new normal. We have found six inspiring stories that are jam packed with lessons that you can transfer to your career and business. 

Hustle Harder, Hustle Smarter by Curtis Jackson

For the first time, Curtis “50 Cent” Jackson opens up about his amazing comeback from tragic personal loss to thriving businessman and cable’s highest paid executive. In this unique self-help guide, his first since his blockbuster New York Times bestseller The 50th Law.

In his early twenties Curtis Jackson, known as 50 Cent rose to the heights of fame and power in the cutthroat music business. A decade ago the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centred around a drug kingpin’s family. The series quickly became “appointment” television, leading to Jackson inking a four-year, $150 million contract with the Starz network, the most lucrative deal in premium cable history. Now, in his most personal book, Jackson shakes up the self-help category with his unique, cutting-edge lessons and hard-earned advice on embracing change. Where The 50th Law tells readers “fear nothing and you shall succeed,” Hustle Harder, Hustle Smarter builds on this message, combining it with Jackson’s street smarts and hard-learned corporate savvy to help readers successfully achieve their own comeback, and to learn to flow with the changes that disrupt their own lives.

That Will Never Work by Marc Randolph

This is the incredible untold story of how Netflix went from concept to company.

Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. 

It was a simple thought, leveraging the internet to rent movies, and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. 

But Hastings was intrigued, and the pair, with Hastings as the primary investor and Randolph as the CEO, founded a company. Now with over 150 million subscribers, Netflix’s triumph feels inevitable, but the 21st century’s most disruptive start-up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when they pitched Blockbuster to acquire them, Marc Randolph’s transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world, even with an idea that many think will never work. 

What emerges, however, isn’t just the inside story of one of the world’s most iconic companies. Full of counterintuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it’s time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable but also one of the most dramatic and insightful entrepreneurial stories of our time. 

What It Takes by Raegan Moya-Jones

This book is set to inspire many business ideas. I loved it and read it in a day and it is the perfect read while staying safe at home.

When Raegan Moya-Jones was told by her overbearing male boss that she didn’t have an ‘entrepreneurial bone’ in her whole body, she almost laughed in his face. What he didn’t know was that the business she’d been secretly working on in the small hours of the night after putting her baby to bed had just hit a revenue of $1 million. Today, aden + anais, the swaddling blanket and baby goods company Moya-Jones founded is a global, multi-million dollar franchise and one that Beyonce, Gwen Stefani and the Duke and Duchess of Cambridge loyally support. In this clever, relatable and iconoclastic success story, Moya-Jones busts every myth and misconception about women in business and argues that women should embrace the attributes that set them apart from men. Blanket conventions and perceived barriers attached to the female entrepreneur can be transformed into assets and profit – all you have to do is take the leap.

Quirky by Melissa Schilling

From historical figures such as Marie Curie to contemporaries such as Steve Jobs, a handful of innovators have changed the world. What made them so spectacularly inventive? Melissa A. Schilling, one of the world’s leading experts on innovation, looks at the lives of seven creative geniuses; Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nicola Tesla, Curie, and Jobs to identify the traits and quirks that led them to become breakthrough innovators.

Though all innovators possess incredible intellect, intellect alone does not create a serial innovator. There are other very strong commonalities: for instance, nearly all exhibit very high levels of social detachment. They all have extreme, almost maniacal, faith in their ability to overcome obstacles. And they have a passionate idealism that pushes them to work with intensity even in the face of criticism or failure. These individual traits would be unlikely to work in isolation being unconventional without having high levels of confidence and direction, for example, might result in rebellious behaviour that does not lead to meaningful innovation.

Schilling reveals the science behind the convergence of traits that increases the likelihood of success, and shows us how to nurture and facilitate breakthrough innovation in our own lives.

We Are The Nerds by Christine Lagorio-Chafkin

We Are The Nerds is a riveting look deep inside the legendary rise of message-board start-up Reddit; its controversies, its struggle for profitability, and the way its unique platform has changed the culture of the Internet. Reddit hails itself as ‘the front page of the Internet’. It is the fourth most-visited website in the UK and USA, whose army of highly engaged (obsessed even) users have been credited with everything from solving cold case crimes to seeding alt-right fury and helping to land Donald Trump in the White House.

We Are The Nerds is the gripping tale of how Reddit’s founders, Steve Huffman and Alexis Ohanian, met as two idealistic young men at the University of Virginia in 2001, with the common goal of creating something that would make a mark on the world. Within a few years they had become millionaires and created an icon of the digital age, before seeing the site engulfed in controversies and nearly losing control of it for good. This is the story of Alexis and Steve losing grasp of the beast they created, as it lurched out of their control and morphed into an untameable creature, and their return to try to tame that beast. Based on Christine Lagorio’s unprecedented and exclusive access to founders Alexis Ohanian and Steve Huffman, We Are The Nerds is also a compelling exploration of the way we all communicate today and how we got here. Reddit and its users have become a mirror of the Internet: it has dingy corners, shiny memes, malicious trolls, and a sometimes heart-melting ability to connect people across cultures, oceans, and ideological divides. The legend of Reddit embodies all the triumphs and challenges of the start-up age.

LeBron Inc. The Making of A Billion Dollar Athlete by Brian Windhorst

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximise their leverage, and use their voice.

LeBron, Inc. tells the story of James’s journey down the path to becoming a billionaire sports icon – his successes, his failures, and the lessons both have taught him along the way. With plenty of news-making tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Enjoy!