Category Archives: Learning

The best books exploring Art in 2019…(so far).

Art can be an intimidating and mind boggling form of expression as an artist attempts to take us on a journey and share their view of society with us. While some people can stand in front of a painting on the wall and stare in wonder and awe, others crumple their brow in complete confusion. 

Today we are sharing some of the best new titles on the market that attempt to uncover the secrets of the art world.  So settle in, make yourself a cup of tea, and prepare to broaden your understanding of the mysterious world of art.

Civilization: The Way We Live Now by William A. Ewing, Holly Roussell

We hurtle together into the future at ever-increasing speed – or so it seems to the collective psyche. Every day and every hour, human civilisation expands, evolves and mutates. While we frequently lapse into celebrating the individual at the expense of the group, in science and art, at work and at play, at home and in transit, we increasingly live the collective life. Civilization shows how contemporary photography, notably art photography, is fascinated by, and attempts to decode and communicate, the way we live today. This landmark publication is accompanied by an internationally touring exhibition produced by the Foundation for the Exhibition of Photography – a global cultural event for a global subject. Civilization is presented through eight thematic chapters, each led by breathtaking imagery and accompanied by essays, quotes, commentaries and captions to provide a deeper understanding of its theme. Visually epic and ambitiously popular in approach, it will reach out beyond the boundaries of the photography world to connect with audiences worldwide.

Chromatopia: An Illustrated History of Colour by David Coles

Did you know that the Egyptians created the first synthetic colour; or that the noblest purple comes from a predatory sea snail? Throughout history, artist pigments have been made from deadly metals, poisonous minerals, urine, cow dung, and even crushed insects. From grinding down beetles and burning animal bones to alchemy and serendipity, Chromatopia reveals the origin stories of over 50 of history’s most extraordinary pigments. Spanning the ancient world to modern leaps in technology, this is a book for the artist, the history buff, the science lover and the design fanatic.

Frida Kahlo: Making Her Self Up by Claire Wilcox, Circe Henestrosa

In 1954, following her death, Frida Kahlo’s possessions were locked away in the Casa Azul in Mexico City, her lifelong home. Half a century later, her collection of clothing, jewellery, cosmetics and other personal items was rediscovered. Frida Kahlo: Making Her Self Up offers a fresh perspective on the life story of this extraordinary artist, whose charisma and entirely individual way of dressing made her one of the most photographed women of her time. Specially-commissioned photographs show her distinctive Mexican outfits alongside her self-portraits, an unprecedented pairing that is enriched by iconic images taken in her lifetime.

Tate: Colour A Visual History by Alexandra Loske

Prepare to unravel the rainbow with this amazing colour history and discover the story of colour through the significant scientific discoveries and key artist’s works over 400 years. From Isaac Newton’s investigations through to Olafur Eliasson’s experiential creations, this stunning book documents the fascinating story of colour with an extraordinary collection of original colour material that includes charts, wheels, artists’ palettes, swatches and schemes.

“In 1704, the scientist Isaac Newton published OPTICKS, the result of many years of researching light and colour. By splitting white light, Newton identified the visible range of colours, or the rainbow spectrum. In OPTICKS, he built a colour system around his findings, and he visualised this system in a circular shape, making it one of the first printed colour wheels. The influence of Newton and his followers, combined with the invention of many new pigments as well as watercolours in moist cake form, had made painting with colour an exciting occupation not just for serious artists but also for a much wider audience. The colour revolution had begun.”

Mirka & Georges: A Culinary Affair by Lesley Harding, Kendrah Morgan

They entertained Mick Jagger. They have connections to Albert Einstein and Ned Kelly. Their local admirers are a who’s who of artists, writers, film makers, politicians and celebrities. The impact of Mirka and Georges Mora on Australian food culture and the art scene has been remarkable. Arriving from Paris in 1951, these bon vivants brought colour and flavour to local society and the culinary landscape. Their apartment in Melbourne’s centre became a hub for the bohemian set, and their cafes and restaurants brimmed with food, sex and art. Mirka’s distinctive paintings and drawings were a vital part of this heady mix. Launched in the year of Mirka’s 90th birthday, Mirka & Georges- A Culinary Affair gloriously illustrates the Moras’ extraordinary story. With classic French recipes from the couple’s eateries and home kitchen, photographs from family albums and from inside Mirka’s studio, as well as Mirka’s vibrant artworks, the inimitable personalities of these epicurean pioneers leap out of these pages.

Pattern Design by Elizabeth Wilhide

Throughout history, patterns have come in countless permutations of motif, colour-way and scale. Yet what all have in common is the regularity of repetition, that insistent rhythm that animates a flat surface with a sense of movement and vitality and gives it depth. Evident in the arrangement of petals on a flower head, the branching growth of stems and vines, the spirals of a seashell – pattern is inherent in the natural world that surrounds us. Powerful and transformative, pattern has an irrepressible joie de vivre. With more than 1,500 illustrations of patterns from all ages and cultures, Pattern Design is a visual feast. This comprehensive compendium is arranged thematically according to type, with chapters on Flora, Fauna, Pictorial, Geometric and Abstract designs. These broad categories are supplemented by in-depth features highlighting the work of key designers from the rich history of pattern-making – such as William Morris, Sonia Delaunay, Charles and Ray Eames, Lucienne Day and Orla Kiely – along with sections detailing the characteristic motifs of key period styles from Baroque to Art Deco.

Enjoy!

The Best Science Books of 2019 (so far)

I love Popular Science as a genre – having a science background myself, I am passionate about encouraging everyone to have a better understanding of science, and of becoming more aware of its place in everyday life.  I also love anything that shows off the quirky nerdy humour that I know many scientists and engineers have!  The best science books often combine in-depth research, stranger-than-fiction facts and a cracking narrative  – here’s the pick of the recent crop:

Humble Pi: a Comedy of Maths Errors by Matt Parker
Matt Parker is a mathematician and a comedian, and he uses both skillsets to great effect in Humble Pi, a book about the maths that is all around us – and what happens when you get it wrong. The stories range from trivial and quirky (such as posters where the cogs won’t turn) to potentially deadly (wobbling bridges and NASA disasters); and Matt manages to highlight the funny and entertaining side in all of them. Humble Pi subtly celebrates the importance of maths to science and engineering, without depressing readers about being “not good at maths”.

When the Dogs Don’t Bark: a Forensic Scientist’s Search for the Truth by Angela Gallop
Angela Gallop has had an extraordinary career as a forensic scientist. In over 40 years, she has worked on a string of high profile cases that made significant advances to forensics and criminal law.  When the Dogs Don’t Bark is her memoir of how science has helped to uncover the truth behind some shocking crimes.  While the sensational details showcase her amazingly analytical mind, Angela is also keen to educate her readers about the risks of relying on forensic evidence too heavily.  When the Dogs Don’t Bark will appeal to fans of True Crime and police procedurals, while its level of technical detail should engage science buffs. The Guardian newspaper also considers it an essential resource for aspiring crime writers!

The Wisdom of Wolves: How Wolves can Teach Us to be More Human by Elli H. Radinger
Wolves get pretty bad press in many cultures, and Elli Radinger is out to show everyone that they are not as Big & Bad as we’ve previously heard.  Drawing on 25 years’ of observations, The Wisdom of Wolves describes the social structures and behaviours of wolf packs and shows how similar they are to human societies.  The stories of how the entire pack helps to care for their young and their elderly; how the grownups teach their young to play; and how key decisions are made by females and the elderly, are heartwarming and offer surprising insights into kinship and parenting.  


Why Can’t We Sleep? by Darian Leader
Sleep.  It is a human necessity that has become a luxury in our busy world – so much so that there is an ever-growing industry helping us get the quantity and quality of sleep we want/need.  Why Can’t We Sleep? is a timely examination of this hot topic – weaving together a history and critique of sleep research, with neuroscience, psychology, and the social, cultural and economic significance of sleep.  This is psychoanalyst Darian Leader’s complex, intelligent, yet highly readable story on how and why humans sleep.

Guns, Germs and Steel: the Fates of Human Societies by Jared Diamond
Guns, Germs and Steel is a hugely influential book that helped to establish Popular Science as a genre.  Jared Diamond examines why some civilisations are more successful than others, in terms of wealth and political power, despite no inherent advantage in genetics or intelligence.  He theorises that the tools of success are guns (superior weapons for military might); germs (Eurasian diseases weakening local populations, making them easier to conquer) and steel (advanced technology facilitating imperialism) – and that they all arose from environmental conditions that allowed early adoption of agriculture. Drawing together ideas from history, geography, economics and anthropology, Guns, Germs and Steel offers compelling theories and surprising insights into the development of societies.

Influenza: the Quest to Cure the Deadliest Disease in History by Dr Jeremy Brown
The deadliest disease in recorded history was the Spanish flu pandemic of 1918, which killed up to 100 million people worldwide.  A century later, scientists are still searching for a cure – and an understanding of why this strain disproportionately affects young, apparently-healthy people.  Dr Jeremy Brown uses the Spanish flu pandemic as the starting point of his history of our fight against this ubiquitous yet still deadly virus.  Readers are swept along by this tense mystery/thriller as we begin to understand the high stakes involved – the ‘flu’s ability to spread widely and mutate repeatedly still cause thousands of deaths each year, with widespread social, political and economic consequences, and yet there is still no “bullet-proof” cure or vaccine in sight.

The best comedic books in 2019…so far

This month we’re working on broadening our horizons and with the Melbourne International Comedy Festival in full swing we are going to start by diving into comedy and see how it teaches us about our lives and sheds light on the human psyche.

Let’s dive in…

I can’t remember the title but the cover is blue by Elias Greig

As any retail or service worker will tell you, customers can be irrational, demanding, abusive, and brain-scramblingly, mind-bendingly strange. They can also be kind, thoughtful, funny, and full of pathos. Something about the often-fraught interaction between customer and worker – with the dividing line of the counter between them, and the commercial imperative, with its curious etiquette and toleration of all kinds of suspect behaviour brooding above – dims down certain inhibitions, and has a kind of hot-house effect on eccentricity. In I Can’t Remember the Title But the Cover is Blue, veteran bookseller Elias Greig collects the best, worst and most interesting customer encounters from his years at Berkelouw Balgowlah. From ill-behaved children to nostalgia seniors and everything in between, this hilarious and unpredictable book is the perfect gift for anyone who’s ever been on the wrong side of a store counter.

The book of the year 2018 by No Such Thing As A Fish

In a year dominated by Russian collusion and Brexit confusion, The Book of the Year returns with another dose of barely believable yet wholly unimpeachable facts and stories from the past twelve months. Every week for the past four years, Dan, James, Anna and Andy – the creators of the award-winning, chart-topping comedy podcast No Such Thing As A Fish – have wowed each other and millions of their listeners with the most astonishing trivia they have learned over the previous seven days. Now, once again, they have put down the microphones, picked up their pencils, and transformed a year’s worth of weird and wonderful happenings into one uplifting book that you won’t be able to put down. Discover how Peruvian mummies affected the World Cup, and why Love Island contestants are experts in game theory – as well as hundreds of stories that may have passed you by entirely, including the news that:
– NASA sent a man with a fear of heights to the International Space Station.
– An ice hotel in Canada caught fire.
– Mark Zuckerberg’s private data was compromised while he was talking to Congress about compromised data.
From Kim Jong Un’s personal potty to Jeremy Corbyn’s valuable vegetables, The Book of the Year 2018 is an eye-opening tour of yet another incredible year you didn’t know you’d lived through.

I built no schools in Kenya by Kirsten Drysdale

In September 2010, Kirsten Drysdale was tricked. Her friend called with a job offer too curious to refuse; a cruisey-gig as a dementia carer for a rich old man in Kenya. All expenses-paid, plenty of free time to travel or do some freelance reporting. There seemed no good reason to say no so she got on a plane. Only Kirsten’s friend hadn’t given her the full story. It was only on arrival in Nairobi that she discovered the rich old man’s family was fighting a war around him, and that she would be on the front line. Caught in the crossfire of all kinds of wild accusations, she also had to spy on his wife, keep his daughter placated, rebuff his marriage proposals, hide the car keys and clip his toenails, all while trying to retain her own sanity in the colonial time warp of his home. Meanwhile, the Kenyan army was invading Somalia, Al-Shabaab was threatening terror attacks, the East African bodybuilding scene beckoned, and Kirsten discovered she had long-lost cousins running a bar on the other side of the city. I Built No Schools in Kenya is a travelogue-tragedy-farce about race, wealth, love, death, family, nationhood, sanity, benzodiazepines, monkeys and whisky. It is almost entirely true.

Born a crime by Trevor Noah

One of the comedy world’s brightest voices, Trevor Noah is a light-footed but sharp-minded observer of the absurdities of politics, race and identity, sharing jokes and insights drawn from the wealth of experience acquired in his relatively young life. As host of the US hit show The Daily Show with Trevor Noah, he provides viewers around the globe with their nightly dose of biting satire, but here Noah turns his focus inward, giving readers a deeply personal, heartfelt and humorous look at the world that shaped him. Noah was born a crime, son of a white Swiss father and a black Xhosa mother, at a time when such a union was punishable by five years in prison. Living proof of his parents’ indiscretion, Trevor was kept mostly indoors for the first years of his life, bound by the extreme and often absurd measures his mother took to hide him from a government that could, at any moment, take him away. A collection of eighteen personal stories, Born a Crime tells the story of a mischievous young boy growing into a restless young man as he struggles to find his place in a world where he was never supposed to exist. Born a Crime is equally the story of that young man’s fearless, rebellious and fervently religious mother – a woman determined to save her son from the cycle of poverty, violence and abuse that ultimately threatens her own life. Whether subsisting on caterpillars for dinner during hard times, being thrown from a moving car during an attempted kidnapping, or just trying to survive the life-and-death pitfalls of dating in high school, Noah illuminates his curious world with an incisive wit and an unflinching honesty. His stories weave together to form a personal portrait of an unlikely childhood in a dangerous time, as moving and unforgettable as the very best memoirs and as funny as Noah’s own hilarious stand-up. Born a Crime is a must read.

GuRu By Ru Paul

A timeless collection of philosophies from renaissance performer and the world’s most famous shape-shifter RuPaul, whose sage outlook has created an unprecedented career for more than thirty-five years. GuRu is packed with more than 80 beautiful photographs that illustrate the concept of building the life you want from the outside in and the inside out. ‘You’re born naked and the rest is drag.’ As someone who has deconstructed life’s hilarious facade, RuPaul has broken ‘the fourth wall’ to expand on the concept of mind, body, and spirit. This unique perspective has allowed RuPaul to break the shackles of self-imposed limitations, but reader beware, this is a daily practice that requires diligence and touchstones to keep you walking in the sunshine of the spirit. Once you’re willing to look beyond the identity that was given to you, a hidden world of possibilities will open its doors. Throughout the history of humans on this planet, there’ve always been shaman, seers, and mediums who are able to interpret both high and low frequencies and remind humans to look beyond the surface for the truth of who we really are. And who we really are is an extension of the power that created the universe (aka: God in drag). FYI: most people are not willing to hear or accept that. That is RuPaul’s secret for success, not only in show business, but in all aspects of life, especially in navigating the emotional landmines that inhibit most sweet, sensitive souls. If you think this book is just about ‘doing drag’, you are sorely mistaken because for RuPaul, drag is merely a device to deactivate the identity-based ego and allow space for the unlimited.

The Uncollected plays of Shaun Micallef by Shaun Micallef

Shaun Micallef is without doubt one of Australia’s premier comedians, writer, producer, presenter, host, actor, author, broadcaster, bon vivant, gadfly, troubadour, dancer, impresario, trick-cyclist, acrobat, lion tamer, poet and elite sportsman. But did you know that he is also an internationally renowned playwright? No? Typical. It’s a stain on our national character that this doyen of theatre does not get anywhere near the credit he deserves or attention he craves in this country; mute testimony to Australia’s cultural cringe and inveterate dumbness. From Broadway to the West End, his name is mentioned in the same breath as Mamet and Ray Cooney; and in the salons of Paris he is worshipped as a God. His plays, uncollected until now, are irrefutable proof that when it comes to listing the world’s greatest dramatists, the name Micallef should be inserted in there somewhere. Even if you have never been to the theatre before, just holding this book in your hands as you are now will change your life forever. You’ll laugh, you’ll cry, your body will spasm convulsively – you may even be so moved that you will open the book and read it.

Enjoy!

Books to Help You Launch a Blog

For the past few weeks we have been looking at social media options that help support your side business.  Today we are focussing on the Granddaddy/mummy of them all – the blog.  Blogs allow us to share our thoughts and connect with other people on pretty much any topic.    Whether you want to start blogging for personal enjoyment, to support your professional goals or to develop a business idea,  here are titles that will inspire and help you get started. 

The One Hour Content Plan by Meera Kothand

This is a great tool for those of us who like a bit of structure and a “big picture” overview before we plunge into a project.  Meera Kothand is a digital marketing specialist, and this is her method for generating a year’s worth of blog post ideas in an hour or less. The secret is to set regular blogging goals, and to never forget the purpose of your blog.  The One Hour Content Plan contains downloadable worksheets and templates to help you work through Meera’s actionable ideas.  This mix of business / marketing and writing advice will help you craft a cohesive, authentic blog that will support your public/professional persona or business.

Likeable Social Media (Third Edition): How to Delight your Customers, Create an Irresistible Brand, and be Generally Amazing on all Social Networks that Matter by Dave Kerpen

You know a book must be good if it is onto its Third Edition in eight years. Likeable Social Media is not just about how to get more “Likes” on Facebook; instead it is about how to develop likeable business practices and likeable content that capture customer loyalty, build communities and strengthen reputations in the long run. This latest revision offers strategies about newer social media platforms such as Snapchat, and news and tactics on the latest tools and options.  The direct, conversational tone of the book is easy to read and feels like Dave Kerpen has become your personal mentor. 

The Essential Habits of 6-Figure Bloggers by Sally Miller

If you’ve ever dreamt of making a living as a blogger – or want to know how to make money from your blog – then you need this book.  In The Essential Habits of 6-Figure Bloggers, Sally Miller interviewed 17 top bloggers to learn the strategies, habits and mindsets that have helped them become successful.  These bloggers make six- or even seven-figure salaries from blogging – when most bloggers struggle to make a tiny fraction of that. The bloggers all took different paths to success, but showed that persistence and smart work habits are essential.  The tips and advice they shared are sensible and practical, and can help to improve the focus and quality of any blog.

Creative Confidence: Unleashing the Creative Potential Within Us All by Tom & David Kelley

Creative Confidence is not specifically about blogging, but is a guide on how we can use creative thinking to become more productive and successful in our lives.  Tom and David Kelley are brothers and co-founders of the award-winning design firm, IDEO – innovation and creativity is their life’s work.  They wrote Creative Confidence in order to inspire and help everyone realise their creative potential.  Using many interesting anecdotes, and ideas based on design / iterative thinking, the Kelleys show that greater creativity can be learnt – by trying new things without fear of failure, and by learning from our mistakes.

Influencer: Building your Personal Brand in the Age of Social Media by Brittany Hennessy

If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? Then this book is for you – Influencer is a detailed guide on how to nurture your social media presence – including your blog and your personal brand – into valuable social influence.  With her experience from both sides of the industry – starting as a blogger, eventually entering senior marketing roles in influencer strategy for various companies – Brittany Hennessy is able to offer a range of tips and tricks  to help you.  She is also refreshingly honest about the flipside of the influencer lifestyle – the amount of hard work and attention-to-detail required to live that picture-perfect life.  Essential reading.

365 Blog Topic Ideas: For The Lifestyle Blogger Who Has Nothing to Write About by Dana Fox

Dana Fox fell in love with the creative potential of the internet as a teen, then went on to build a successful career as a graphic artist, web designer, and blogger.  She is now paying it forward, sharing tips and tutorials on how to start blogging, through her blog I Can Build a Blog, and this book, 365 Blog Topic Ideas.  On each page there is a basic topic, such as “7 things found on the net this week”.  These are great starting points that also prompt you to modify or expand to suit the tone and focus of your own blog.  There is also a section full of holiday and seasonal ideas.  365 Blog Topic Ideas is a great resource for getting started, injecting variety or helping you become unstuck in your blogging.

Growing your side business with Youtube

More and more people are carving out their own little corner of the internet to launch their side hustle. Video is the most powerful content on social media. It can stop us in our (scrolling) tracks and demand our attention with FOMO viral clips. Video also allows brands to show snippets of life behind the scenes of a business which is a  technique used to build trust with customers. 

If you’re thinking of utilising youtube for your side hustle read on. Our team has trailed the internet and has found the top titles for using youtube for business. 

Really professional internet person by Jenn McAlister

Jenn McAllister, better known as JennxPenn, has been obsessed with making videos since she found her parents video camera at the age of eight. A shy child, Jenn turned to film because, unlike with life, you can always have a do-over. Really Professional Internet Person offers both an insider’s guide to building a successful YouTube channel and an intimate portrait of the surreality of insta-fame and the harsh reality of high school. Brimming with honesty, heart and Jenn’s patented sense of humour, Really Professional Internet Person features top ten lists, photos, screenshots, social media posts and never-before-posted stories chronicling Jenn’s journey from an anxious middle-schooler just trying to fit in, to a YouTube sensation unafraid to stand out.

So you want to blog by Andrea Valeria 

So, you’re an aspiring vlogger? Your new favourite content creator, Andrea Valeria of “It’s a Travel O.D.,” has broken down the vlogging process for you, without taking herself too seriously or getting overly technical. From naming your vlog, refining your style, and advancing your skills—to the satisfaction of publishing your very first video — you now have a vlogging mentor (and maybe your first viewer!). 

I, Justine by Justine Ezarik

A one-woman media phenomenon and a leading YouTube influencer takes readers behind the camera, and deep inside her world. Justine Ezarik has been tech-obsessed since unboxing her family s first Apple computer. By sixth grade she had built her first website. A decade later, she became one of the Internet s first and most popular lifecasters, inviting people around the world to watch her every move, twenty-four hours a day, seven days a week. But it was a one-minute video about an itemised AT&T bill that gave Justine her first taste of viral success: Within ten days of release, her 300-page iPhone bill had garnered more than 3 million views and international media attention. These days, iJustine is a one-woman new media phenomenon: The popular techie, gamer, vlogger, and digital influencer has an army of nearly 3.5 million subscribers across multiple YouTube channels, with total views approaching half a billion. Now, Justine is giving friends and fans a look behind the scenes, sharing never-before-told stories about the hilarious (and sometimes heartbreaking) reality of sharing your life online. With her trademark wit and delightfully weird sense of humor, Justine delivers an inspirational message in support of creativity, entrepreneurship, and the power of staying true to yourself, while reminding readers that the Internet is a very small world you just never know who you re going to meet.

The Amazing Book is not on fire by Dan Howell and Phil Lester

Dan and Phil are youtube sensations who just about broke the internet when they announced they were releasing a board game back in 2017. You can check it out here. But back in 2015 they released a book offering helpful advice on how to make successful videos. Using themselves as object lessons, they start with short but thorough autobiographies that provide insight into their childhood, teen, and early vlogging years. They then move into talking about their creative processes, a little bit about their setups, and a lot of helpful advice, including what not to do, to make entertaining videos.

Vlog like a Boss by Amy Schmittauer

Vlog Like a Boss is the complete guide to video blogging.

Amy Schmittauer is the Vlog Boss. As a new media triple threat; a YouTuber, keynote speaker and author and all the while she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book, she will show you how to Vlog Like a Boss and get the attention you deserve. The book is a collection of strategies and tactics from years of experience in online video, Schmittauer shares time-tested, proven methods to creating brand awareness with vlogging that will build a loyal community for years to come. 

Enjoy. 

Best Books to help grow your side business with Instagram

This month we are stepping into the world of side hustles. Last week we showcased a number of top books focussing on your business making the transition from side hustle to real life business. You can read that here

Today, we are diving into the world of Instagram. Instagram is a super efficient marketing tool especially when have a side businesses to launch, or if you have made the decision to amp up your marketing game. 

Here’s our top picks for the titles that will offer you guidance. 

Capture your style by Aimee Song

With 3 million Instagram fans and counting, Aimee Song knows a thing or two about taking the perfect Instagram photo. In Capture Your Style, Song reveals the secrets behind creating the ultimate feed and breaks down the technical and editorial essentials for creating an account that will draw thousands of followers to earn you likes and brand attention. Organised by lifestyle categories, including fashion, travel, food, decor and more, the book presents the best apps and filters for processing photos, improving your voice and capturing your story on Instagram. There is also how-to information for propping and styling food and fashion photos. Whether you’re launching a career or simply sharing a gorgeous meal with your friends, Capture Your Style empowers you to become a master mobile photographer and shows you how to turn everyday moments into Instagold.

Crushing It by Gary Vaynerchuk

In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier, and not just financially, than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

Styling for Instagram by Leela Cyd

Instagram is a rich source of inspiration and aspiration. It’s easy to set up an account, but to really master it, and gain a significant following, you need two things: a strong personal brand and an aspirational style that people will want to emulate. This book will help you achieve both. Written by renowned Instagram expert and photographer Leela Cyd, this book is packed with beautiful images as well as her sage advice for certain Instagram success. With sections on creating the perfect composition, finding the unique angle, and capturing scenes and places, this book covers all you need to know about getting the shots that work.

Instastyle by Tessa Barton

Instagram is the place where trends break, tastes are made, and brands are launched. Plus it’s packed with insightful analytics and handy business tools to help you elevate your social media presence to the next level. Create, connect with others, and share the way you see the world! Whether your passion is fitness, fashion, food, or anything in between, you can turn that passion into a business, inspire others, and meet amazing people. Learn from Tezza and her friends how to tell compelling visual stories on the fastest growing social media platform, with topics including photography tips, brand engagement strategies, and advice for finding management. InstaStyle is a must-have guide for a booming industry, full of beautiful imagery and easily understood guides to help you achieve your Instagram goals. You’ll learn how you can create an immediately recognisable grid aesthetic and showcase your life while remaining true to your personal brand. With contributions from successful influencers, you’ll be inspired to curate category-specific content to share with the Insta-universe.

Read this if you want to be instagram famous by Henry Carroll

So you’ve got an Instagram account, you’re posting pictures, but your follower count has flatlined. Read This If You Want to Be Instagram Famous holds the answers to fixing up your feed and finding thousands of new followers. Packed with the essential secrets of the hottest Instagrammers around, the book features tips covering photographic techniques, captioning, codes of conduct, kit and managing your account. Put the advice into practice and soon you too will be hailed as an Instagram icon.

Let us know in the comments if you have any other titles you think we should share. Nest week we’re sharing our top picks when using youtube for business.

Enjoy!