Have you ever doubted your abilities, feared you were going to be discovered as a “fraud”? That’s called “impostor syndrome,” and you’re definitely not alone in feeling it, says entrepreneur and CEO Mike Cannon-Brookes. In this funny, relatable talk, he shares how his own experiences of impostor syndrome helped pave the way to his success and shows how you can use it to your advantage, too.
Buying for the most organised person you know this Christmas? 2019 saw the release of some of great books that we know they’ll love. Have a look through our recommended section for some ideas that you can pop under the tree for them.
Science knows something that businesses don’t. In this highly popular Ted Talk career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as effective as we think. Be sure to listen for illuminating stories, and maybe, a way forward.
Continuing to develop your career can not only invigorate your passion for your chosen field but also help you get ahead if you are intending to climb the corporate ladder (or want to build your own ladder to climb). Sometimes to get ahead you need to extend and invest in yourself. Thankfully there are a plethora of books being released that all aim to help you extend yourself.
Make yourself a cup of something tasty and get comfy, these titles are bound to inspire you to take the next steps for your career.
The Third Door by Alex Banayan
The Third Door takes readers on an unprecedented adventure; from hacking Warren Buffett’s shareholders meeting to chasing Larry King through a grocery store to celebrating in a nightclub with Lady Gaga, as Alex Banayan travels from icon to icon, decoding their success. After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common – they all took the Third Door. Life, business, success is just like a nightclub. There are always three ways in. There’s the First Door – the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door – the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always a the Third Door. It’s the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen – there’s always a way in. Whether it’s how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.
Crushing It by Gary Vaynerchuk
In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier-and not just financially – than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.
Willpower Doesn’t Work by Benjamin Hardy
If you’re relying on willpower alone to help you lose weight, improve your relationships or achieve more at work, you’re doomed to fail. The environment around us is far too powerful, stimulating, addicting and stressful to overcome it through sheer determination. Willpower, grit, being positive – basically, all the tools you’ve been told are the keys to creating lasting change in your life – are insufficient in this high-paced, information-overloaded world we live in. The only way to stop just surviving and learn to truly thrive in today’s world is to proactively shape your environment. That’s the premise of Willpower Doesn’t Work, by organisational psychologist and Medium’s most-read self-help guru Benjamin Hardy. Building on copious existing research, as well as his own experience of growing up in a broken family afflicted by addiction and drug use, Hardy explains how people can change their lives on every level by making small, impactful changes in your environment.
When: The Scientific Secrets of Perfect Timing by Daniel H. Pink
Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of “when” decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.
Timing, it’s often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.
Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married? In When, Pink distills cutting-edge research and data on timing and synthesises them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.
The Alter Ego Effect by Todd Herman
There’s only one person in the way of you un-tapping your potential: You. There’s also one person who can move you out of the way so you can perform at your peak. That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson. When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field. In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo-and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick-putting on a pair of glasses he learned to trigger the specific traits he needed to achieve his goals. The Alter Ego Effect is not about creating a false mask – it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.
Atomic Habits by James Clear
People think when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions – doing two push-ups a day, waking up five minutes early, or holding a single short phone call. He calls them atomic habits. In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter. Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy. These small changes will have a revolutionary effect on your career, your relationships, and your life.
Continuing to develop your career can not only invigorate your passion for your chosen field but also help you get ahead if you are intending to climb the corporate ladder (or want to build your own ladder to climb).
Do you have a go-to leadership book you like to read?
It’s early Spring here in Melbourne which is a time of fresh starts for many. If your considering a little extra professional development to give your career a nudge then you’ll want to make sure you read the blog later this week where we’ll be sharing the top selling professional development books of 2019.
But for now, we have this little nugget for you. Happy Monday everyone!
Some days it doesn’t seem as though there are enough hours left for relaxing with a book. Which is why we love a good podcast or an audio book. They make commuting so much more entertaining or educational (depending on the genre you like).
We have had a dig around the internet and have made a list of the top trending audiobooks and podcasts that we know you’ll really enjoy, in fact many are on high rotation for us. If you have any others that you recommend, be sure to either comment below or jump onto instagram or facebook and let us know.
The Tattooist of Auschwitz by Heather Morris
The Tattooist of Auschwitz is based on the true story of Lale and Gita Sokolov, two Slovakian Jews who survived Auschwitz and eventually made their home in Australia. In that terrible place, Lale was given the job of tattooing the prisoners marked for survival – literally scratching numbers into his fellow victims’ arms in indelible ink to create what would become one of the most potent symbols of the Holocaust. Lale used the infinitesimal freedom of movement that this position awarded him to exchange jewels and money taken from murdered Jews for food to keep others alive. If he had been caught, he would have been killed; many owed him their survival.
There have been many books about the Holocaust – and there will be many more. What makes this one so memorable is Lale Sokolov’s incredible zest for life. He understood exactly what was in store for him and his fellow prisoners, and he was determined to survive – not just to survive but to leave the camp with his dignity and integrity intact, to live his life to the full. Terrible though this story is, it is also a story of hope and of courage. It is also – almost unbelievably – a love story. Waiting in line to be tattooed, terrified and shaking, was a young girl. For Lale – a dandy, a jack-the-lad, a bit of a chancer – it was love at first sight, and he determined not only to survive himself but to ensure that Gita did, too. His story – their story – will make you weep, but you will also find it uplifting. It shows the very best of humanity in the very worst of circumstances.
Like many survivors, Lale and Gita told few people their story after the war. They eventually made their way to Australia, where they raised a son and had a successful life. But when Gita died, Lale felt he could no longer carry the burden of their past alone. He chose to tell his story.
How to be a Champion by Sarah Millican
Part autobiography, part self help, part confession, part celebration of being a common-or-garden woman, part collection of synonyms for nunny, Sarah Millican’s debut book delves into her super normal life with daft stories, funny tales and proper advice on how to get past life’s blips – like being good at school but not good at friends, the excitement of IBS and how to blossom post divorce. If you’ve ever worn glasses at the age of six, worn an off-the-shoulder gown with no confidence, been contacted by an old school bully, lived in your childhood bedroom in your thirties, been gloriously dumped in a Frankie and Benny’s, cried so much you felt great, been for a romantic walk with a dog, worn leggings two days in a row even though they smelt of wee from a distance, then this is your book. If you haven’t done those things but wish you had, this is your book. If you just want to laugh on a train/sofa/toilet or under your desk at work, this is your book.
12 Rules for Life by Jordan B. Peterson
Jordan Peterson’s work as a clinical psychologist has reshaped the modern understanding of personality, and now he has become one of the world’s most popular public thinkers, with his lectures on topics ranging from the Bible to romantic relationships drawing tens of millions of viewers. In an era of polarising politics, echo chambers and trigger warnings, his startling message about the value of personal responsibility and the dangers of ideology has resonated around the world. In this book, well actually this is the audiobook version, he combines ancient wisdom with decades of experience to provide twelve profound and challenging principles for how to live a meaningful life, from setting your house in order before criticising others to comparing yourself to who you were yesterday, not someone else today. Gripping, thought-provoking and deeply rewarding, 12 Rules for Life offers an antidote to the chaos in our lives: eternal truths applied to our modern problems.
Our current fav podcasts…
How to Curate Your Life with Lizzie Evans
SMUG founder Lizzie Evans launches her podcast ‘How to Curate Your Life – Work Life Balance for the Creative Entrepreneur’. After 10 years working as a creative entrepreneur in the design world, Lizzie has learnt a thing or two about setting up and running a creative business and managing a portfolio career. She has found that, if you’re in it for the long game, staying inspired and taking care of yourself both physically and emotionally is crucial. Lizzie has of course met lots of inspiring people along the way trying to do the same. This podcast aims to celebrate the creativity and entrepreneurial endeavours of inspiring individuals and get down into the nitty gritty of how people ‘Curate Their Lives’ so that work and other elements of their lives that are important to them, can all feel prioritised, nourishing and ultimately a success. We really enjoy this podcast…so much so that we are currently one of its sponsors.
The High Low with Dolly Alderton and Pandora Sykes
The High Low is a weekly news, pop-culture and current affairs podcast which launched in February 2017.
Inspired by Vanity Fair editor Tina Brown, (a guest on the podcast, in fact) who coined the term ‘high low journalism’ in the 80s to denote an amalgamation of water-cooler gossip and hard-hitting cultural happenings, The High Low covers both the trivial and the political, from errant chin hair to Trumpian politics. The founding mantra is that there is no shame in asking questions – but reading (a lot) can help inform you.
How To Fail with Elizabeth Day
How To Fail With Elizabeth Day is a podcast that celebrates the things that haven’t gone right. Every week, a new interviewee explores what their failures taught them about how to succeed better.
It is also a book. A book for anyone who has ever failed. Which means it’s a book for everyone. Part memoir, part manifesto, and including chapters on dating, work, sport, babies, families, anger and friendship, it is based on the simple premise that understanding why we fail ultimately makes us stronger. It’s a book about learning from our mistakes and about not being afraid. Uplifting, inspiring and rich in stories from Elizabeth’s own life, How to Fail reveals that failure is not what defines us; rather it is how we respond to it that shapes us as individuals. Because learning how to fail is actually learning how to succeed better. And everyone needs a bit of that.
Table Manners with Jessie Ware
Jessie Ware hosts a podcast about food, family, and the beautiful art of having a chat, direct from her very own dinner table. With a little bit of help from her chef extraordinaire mum Lennie, each week guests from the worlds of music, culture and politics drop by for a bite and a bit of a natter. Usually Jessie’s mum cooks up a storm and while the guest is wined and dined, they share amusing and inspiring moments about food in their lives. They have cooked and chatted to Yotam Ottolenghi, Nigella Lawson and Sandi Toksvig…their line up of guests never fails to entertain.
Desert Island Discs with Kirsty Young
The format is simple, a guest is invited to choose eight discs, a book and a luxury to take with them as they’re castaway on a mythical desert island. During the interview they explain their choices and discuss key moments in their lives, people and events that have influenced and inspired them and brought them to where they are today.
Journalist and broadcaster Kirsty Young opened her tenure as presenter by interviewing the illustrator Quentin Blake on 1st October 2006. Among her guests have been musicians Morrissey, Sir Tom Jones, Alice Cooper, and Barry Manilow, politicians Nick Clegg, Alex Salmond and Alan Johnson, actors Sir Michael Caine, Kathy Burke and June Spencer.
How I Built This with Guy Raz
Guy Raz dives into the stories behind some of the world’s best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists and the movements they built. It’s one of the most inspiring and interesting podcasts and is on high rotation in our office. Interviewees include James Dyson, Ben Cohen And Jerry Greenfield (the masters behind Ben and Jerry’s), Joe Gebbia from Airbnb fame and Whitney Wolf from Bumble.
Why do we love to read the memoirs of business leaders? The best ones are often a mix of relatable life stories, of the drama of persistent struggles, and of the excitement of eventual success. This month we have been offering ideas around starting your own business – so for those of you on that career / business journey, here are some great stories about business leaders that offer a great balance of entertainment, education and inspiration.
Herding Tigers: Be the Leader that Creative People Need by Todd Henry
Todd Henry compares managing creatives to herding tigers – these brilliant, driven people are powerful beings who cannot be corralled but must be carefully, individually, and strategically led. Creatives are usually valued for their individuality, originality, unconventional thinking – traits that may seem ‘difficult’ in more conventional teams.Herding Tigers shows that, by carefully balancing three key conditions – stability, challenge and freedom – managers can create a work environment that allows creatives to flourish, both individually and as a team. While Herding Tigers is aimed at managers of creative teams – and is particularly useful for creatives-turned-managers – it offers thoughtful advice for anyone needing to manage a variety of personalities and working styles.
#Girlboss by Sophia Amoruso
Sophia Amoruso’s journey, from school dropout and shoplifter to successful entrepreneur, is so resonant that it has inspired a cultural movement and a Netflix show. Being a #girlboss is about being in charge of your own life, and this memoir / business guide offers ideas on how to achieve this regardless of your talents and interests. Luck and timing does play a part in Sophia’s success, but kudos to her for not shying away from the hard stuff – she clearly emphasises the importance of personal responsibility, vision, grit and patience. #Girlboss is a fun, sassy read, with pithy advice grounded in good sense. Great for young women looking for moral support as they enter the grownup world of work and business. And if you are ready to put Sophia’s ideas into practice, there’s The Girlboss Workbook, packed with exercises, lists, ideas, and scribble room, to help you turn dreams into goals and plans.
Everything I Know about Love by Dolly Alderton
Once you’ve read this, you will want to share it with all your girlfriends and all the younger women you know. Everything I Know About Love is the story of Dolly Alderton’s life as a twenty-something – hilarious, moving, and unapologetically messy; and not just about romantic love, but about grief and the life-saving power of friendship too. Dolly writes with an honesty that makes it super-relatable, yet better – because the clarity of her prose expresses everything better than you or I ever could. This new edition of Everything I Know About Love, published this year, contains a new chapter capturing Dolly’s thoughts on turning 30.
Who wouldn’t want to be a Badass Babe? Ann Shoket has written The Big Life for millenial women, but her book offers value to smart and ambitious women of any age. Being the former editor-in-chief of Seventeen magazine, Ann Shoket has spent years understanding what matters to Millenials; she understands that the definition of success is changing, and is more likely to be about having passion for your work, and control over your career direction, rather than about high status or income. Ann also offers valuable insights into the thoughts and attitudes of Gen X / Baby Boomer bosses, helping Millenials manage upwards, and dispel negative assumptions about their working style. Packed with actionable, personal advice from Ann and her group of Badass Babes – a networking community of high-profile, successful young women, The Big Life is like having your own big sister cheer squad.
The Glitter Plan: How We Started Juicy Couture for $200 and Turned it into a Global Brand by Pamela Skaist-Levy and Gela Nash-Taylor
The Glitter Plan shares some similarities with #Girlboss – both offer a mix of memoir and business advice, sharing the stories of resourceful and determined women who grew small ideas into successful fashion brands. Being the origin story of Juicy Couture, The Glitter Plan is also full of fun and glamour, celebrating its status as a celebrity favourite. Pamela and Gela’s friendship adds an interesting dimension to their success story – they work closely, as true equals, and their respect and regard for each other underpins their business decisions. A good balance of entertaining biography and practical business tips, The Glitter Plan is a must-read for anyone dreaming of starting their own fashion label.
Criticism is hard to both give and take – culturally we associate it with aggression and humiliation, even if it’s well-meaning. However, this is something a good leader and boss must learn to do – appropriate criticism can be essential to achieving good results and maintaining a cohesive team. Radical Candour is a framework for creating a safe and respectful environment to encourage constructive criticism. Kim Scott, a former executive at Google and at Apple, first experienced Radical Candour when she was given some harsh-but-enlightening feedback by her then-boss, Sheryl Sandberg. The key is for leaders to “Care Personally” – show that the criticism is to help the other person grow and improve – and “Challenge Directly” – be specific, focussing on behaviours rather than personality traits. More than just a guide on how to critique, Radical Candour helps to create a frank and positive culture that allows entire teams to thrive.
Steve Jobs, Elon Musk, Whitney Wolfe Herd and Estée Lauder. They have inspired, encouraged and taught us. Which business leader is your favourite?
PS…be sure to bookmark the blog because on Thursday we’ll be sharing a handful of autobiographies from some of today’s most inspiring business minds.
So it was our birthday this week. We turned 12 and boy are we excited.
Taking an idea and turning it into a thriving business is a dream for many entrepreneurs and one of the best ways to make sure you can do this is to learn and listen to those you admire who have also been through the process. That’s why we are super excited about this week’s blog. Today we’re sharing some the the most recommended books for business startups in today’s digital world. We hope they will inspire you to take your idea to the next level.
So get your pen and paper ready (well actually it’d be easier to just add them to your list in Booko or set an alert for the price you want to pay for them), here we go…
Atomic Habits by James Clear
If we had a $1 for every time someone recommended this book on a podcast…oh boy. It’s no surprise this book is a New York Times bestseller.
An atomic habit is defined as a small habit with big results. People say when you want to change your life, you need to think big, swap jobs, move house, change partners. But they’re wrong. World-renowned habits expert James Clear has discovered a completely different way to transform your behaviour. He knows that lasting change comes from the compound effect of hundreds of tiny decisions – doing two push-ups a day, waking up five minutes early, or holding a single short phone call. He calls them atomic habits. In Atomic Habits, Clear delves into cutting-edge psychology to explain why your brain can amplify these small changes into huge consequences. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, or the unexpected power of the Two Minute Rule), to show how you, too, turn minuscule shifts in behaviour into life-transforming outcomes. And he reveals a simple four-stage method that will let you build atomic habits into your day-to-day routine, starting now. These nuclear changes will have an explosive effect on your career, your relationships and your life.
The Hard Thing About Hard Things by Ben Horowitz
This book is currently sitting on my nightstand and I am 3/4 of the way through. It’s amazing.
Ben Horowitz is the cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs. In this book he offers essential advice on building and running a startup and practical wisdom for managing the toughest problems business school doesn’t cover.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyses the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favourite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Filled with his trademark humour and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
The Crowdsourceress by Alex Daly
In the past few years, crowdfunding platforms helped generate a staggering $34 USD billion dollars in funding. But the harsh reality is that the majority of crowdfunding campaigns fail: only 40% meet their goals. And failing means failing hard. If you fall short of your goal by the deadline, not only won’t you see any of the money you’ve worked so hard to raise, but you might actually tarnish your shiny idea. Alex Daly is a hugely successful crowdfunding expert who has run some of Kickstarter’s biggest campaigns, from TLC’s new album to Neil Young’s music player to Joan Didion’s documentary “We Tell Ourselves Stories in Order to Live.” In this book, she shows you how to build a deep fan base prior to launch, understand the psychology of why people give and create the right narrative around your project, find the right platform on which to raise funds, deal with unfulfilled promises and angry backers, create intimacy and promote shareability of your project and the best use of influence and exclusivity to get funded. Woven throughout is Alex’s own entrepreneurial story and the unconventional career path she took to ultimately start her business, Vann Alexandra, thanks to crowdfunding.Daly takes us deep into her most successful campaigns, showing how she helped them get funded. As someone who’s spent lots of time in the trenches, she has learned the hard way how to communicate and connect with people on the Internet-and offers tangible tools to run your own crowdfunding campaigns. Above all, this is a book about how to fully connect with the crowd, get people to pay attention, and inspire them to act.
Little Black Book by Otegha Uwagba
This is the essential career handbook for creative working women. It’s the modern career guide every creative woman needs, whether you’re just starting out or already have years of experience. Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want.
Writer Otegha Uwagba takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to building a killer personal brand, via a crash course in networking like a pro, and tips for overcoming creative block. Plus Little Black Book is full of indispensable advice on how to thrive as a freelancer, and an entire chapter dedicated to helping you master the tricky art of public speaking.
With contributions from trailblazing creative women including acclaimed author Chimamanda Ngozi Adichie, Refinery29 co-founder Piera Gelardi, The Gentlewoman’s Editor in Chief Penny Martin, and many more, Little Black Book is a curation of essential wisdom and hard-won career insights. Whether you’re a thinker, a maker, an artist or an entrepreneur, you’ll find plenty of inspiration for your working life here.
Playing Big by Tara Mohr
This book was named Book of the year by Apple’s iBooks.
Tara Mohr is a groundbreaking women’s leadership expert and popular conference speaker who gives women the practical skills to voice and implement the changes they want to see in themselves and in the world. In her coaching and programs for women, Tara Mohr saw how women were “playing small” in their lives and careers, were frustrated by it, and wanted to “play bigger.” She has devised a proven way for them to achieve their dreams by playing big from the inside out.
While not all women aspire to end up in the corner office, every woman aspires to something. Playing Big fills a major gap among women’s career books; it isn’t just for corporate women. The book offers tools to help every woman play bigger whether she’s an executive, community volunteer, artist, or stay-at-home mum.
The Creative Curve by Allen Gannett
Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius of those favoured, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavour, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve”, the point of optimal tension between the novel and the familiar, everyone can better engineer mainstream success.
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.