Category Archives: Entrepreneur

Book posts for those wanting to start their own business or to help run one

Growing your side business with Youtube

More and more people are carving out their own little corner of the internet to launch their side hustle. Video is the most powerful content on social media. It can stop us in our (scrolling) tracks and demand our attention with FOMO viral clips. Video also allows brands to show snippets of life behind the scenes of a business which is a  technique used to build trust with customers. 

If you’re thinking of utilising youtube for your side hustle read on. Our team has trailed the internet and has found the top titles for using youtube for business. 

Really professional internet person by Jenn McAlister

Jenn McAllister, better known as JennxPenn, has been obsessed with making videos since she found her parents video camera at the age of eight. A shy child, Jenn turned to film because, unlike with life, you can always have a do-over. Really Professional Internet Person offers both an insider’s guide to building a successful YouTube channel and an intimate portrait of the surreality of insta-fame and the harsh reality of high school. Brimming with honesty, heart and Jenn’s patented sense of humour, Really Professional Internet Person features top ten lists, photos, screenshots, social media posts and never-before-posted stories chronicling Jenn’s journey from an anxious middle-schooler just trying to fit in, to a YouTube sensation unafraid to stand out.

So you want to blog by Andrea Valeria 

So, you’re an aspiring vlogger? Your new favourite content creator, Andrea Valeria of “It’s a Travel O.D.,” has broken down the vlogging process for you, without taking herself too seriously or getting overly technical. From naming your vlog, refining your style, and advancing your skills—to the satisfaction of publishing your very first video — you now have a vlogging mentor (and maybe your first viewer!). 

I, Justine by Justine Ezarik

A one-woman media phenomenon and a leading YouTube influencer takes readers behind the camera, and deep inside her world. Justine Ezarik has been tech-obsessed since unboxing her family s first Apple computer. By sixth grade she had built her first website. A decade later, she became one of the Internet s first and most popular lifecasters, inviting people around the world to watch her every move, twenty-four hours a day, seven days a week. But it was a one-minute video about an itemised AT&T bill that gave Justine her first taste of viral success: Within ten days of release, her 300-page iPhone bill had garnered more than 3 million views and international media attention. These days, iJustine is a one-woman new media phenomenon: The popular techie, gamer, vlogger, and digital influencer has an army of nearly 3.5 million subscribers across multiple YouTube channels, with total views approaching half a billion. Now, Justine is giving friends and fans a look behind the scenes, sharing never-before-told stories about the hilarious (and sometimes heartbreaking) reality of sharing your life online. With her trademark wit and delightfully weird sense of humor, Justine delivers an inspirational message in support of creativity, entrepreneurship, and the power of staying true to yourself, while reminding readers that the Internet is a very small world you just never know who you re going to meet.

The Amazing Book is not on fire by Dan Howell and Phil Lester

Dan and Phil are youtube sensations who just about broke the internet when they announced they were releasing a board game back in 2017. You can check it out here. But back in 2015 they released a book offering helpful advice on how to make successful videos. Using themselves as object lessons, they start with short but thorough autobiographies that provide insight into their childhood, teen, and early vlogging years. They then move into talking about their creative processes, a little bit about their setups, and a lot of helpful advice, including what not to do, to make entertaining videos.

Vlog like a Boss by Amy Schmittauer

Vlog Like a Boss is the complete guide to video blogging.

Amy Schmittauer is the Vlog Boss. As a new media triple threat; a YouTuber, keynote speaker and author and all the while she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book, she will show you how to Vlog Like a Boss and get the attention you deserve. The book is a collection of strategies and tactics from years of experience in online video, Schmittauer shares time-tested, proven methods to creating brand awareness with vlogging that will build a loyal community for years to come. 

Enjoy. 

Best Books to help grow your side business with Instagram

This month we are stepping into the world of side hustles. Last week we showcased a number of top books focussing on your business making the transition from side hustle to real life business. You can read that here

Today, we are diving into the world of Instagram. Instagram is a super efficient marketing tool especially when have a side businesses to launch, or if you have made the decision to amp up your marketing game. 

Here’s our top picks for the titles that will offer you guidance. 

Capture your style by Aimee Song

With 3 million Instagram fans and counting, Aimee Song knows a thing or two about taking the perfect Instagram photo. In Capture Your Style, Song reveals the secrets behind creating the ultimate feed and breaks down the technical and editorial essentials for creating an account that will draw thousands of followers to earn you likes and brand attention. Organised by lifestyle categories, including fashion, travel, food, decor and more, the book presents the best apps and filters for processing photos, improving your voice and capturing your story on Instagram. There is also how-to information for propping and styling food and fashion photos. Whether you’re launching a career or simply sharing a gorgeous meal with your friends, Capture Your Style empowers you to become a master mobile photographer and shows you how to turn everyday moments into Instagold.

Crushing It by Gary Vaynerchuk

In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier, and not just financially, than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

Styling for Instagram by Leela Cyd

Instagram is a rich source of inspiration and aspiration. It’s easy to set up an account, but to really master it, and gain a significant following, you need two things: a strong personal brand and an aspirational style that people will want to emulate. This book will help you achieve both. Written by renowned Instagram expert and photographer Leela Cyd, this book is packed with beautiful images as well as her sage advice for certain Instagram success. With sections on creating the perfect composition, finding the unique angle, and capturing scenes and places, this book covers all you need to know about getting the shots that work.

Instastyle by Tessa Barton

Instagram is the place where trends break, tastes are made, and brands are launched. Plus it’s packed with insightful analytics and handy business tools to help you elevate your social media presence to the next level. Create, connect with others, and share the way you see the world! Whether your passion is fitness, fashion, food, or anything in between, you can turn that passion into a business, inspire others, and meet amazing people. Learn from Tezza and her friends how to tell compelling visual stories on the fastest growing social media platform, with topics including photography tips, brand engagement strategies, and advice for finding management. InstaStyle is a must-have guide for a booming industry, full of beautiful imagery and easily understood guides to help you achieve your Instagram goals. You’ll learn how you can create an immediately recognisable grid aesthetic and showcase your life while remaining true to your personal brand. With contributions from successful influencers, you’ll be inspired to curate category-specific content to share with the Insta-universe.

Read this if you want to be instagram famous by Henry Carroll

So you’ve got an Instagram account, you’re posting pictures, but your follower count has flatlined. Read This If You Want to Be Instagram Famous holds the answers to fixing up your feed and finding thousands of new followers. Packed with the essential secrets of the hottest Instagrammers around, the book features tips covering photographic techniques, captioning, codes of conduct, kit and managing your account. Put the advice into practice and soon you too will be hailed as an Instagram icon.

Let us know in the comments if you have any other titles you think we should share. Nest week we’re sharing our top picks when using youtube for business.

Enjoy!

The top 5 books to read when launching your side hustle

Once upon a time Booko was a side business. True story. 

What started as a way for Dan to search for professional development books has become a service that now operates in 23 countries around the world helping people everywhere remain clever as they shop for books online.

There are a ton of titles available that discuss the transition from side hustle to business and even more that aim to give you tips and tricks along the way. Our team is constantly reading business improvement books and has gathered their favourites to share with you. 

Let’s dive in…

The Multi Hyphen Method by Emma Gannon

The world of work is changing and how do you keep up? You have the ability to make money on your own terms, when and where you want – but where do you start? If you’ve been itching to convert your craft into a career, or your side-hustle into a start up, then The Multi-Hyphen Method is for you. In The Multi-Hyphen Method award-winning blogger / social media editor / podcast creator, Emma Gannon, teaches that it doesn’t matter if you’re a part-time PA with a blog, or a nurse who runs an online store in the evenings – whatever your ratio, whatever your mixture, we can all channel our own entrepreneurial spirit to live more fulfilled and financially healthy lives. The internet and our phones mean we can work wherever, whenever and allows us to design our own working lives. Forget the outdated stigma of being a jack of all trades, because having many strings to your bow is essential to get ahead in the modern working world. We all have the skills necessary to work less and create more, and The Multi-Hyphen Method is the source of inspiration you need to help you navigate your way towards your own definition of success.

Side Hustle by Chris Guillebeau

The author of the New York Times bestseller The $100 Startup shows you how to launch a profitable side hustle in just 27 days. For some people, the thought of quitting their day job to start their own business is exhilarating. For many others, the loss of a stable paycheck is terrifying. But what if we could easily create new income without giving up the security of a full-time job? Enter the side hustle, a mini-business that earns you extra money. With Chris Guillebeau’s step-by-step guide, you can go from idea to income in just 27 days. You’ll learn how to brainstorm, borrow, and steal to build an arsenal of great side hustle ideas, apply `Tinder for Side Hustle’ logic to pick the best idea at any time. You don’t need an MBA, marketing experience or big investors. With Chris as a guide, anyone can make more money, pursue a passion, and enjoy greater security all without quitting your day job.

Start with Why by Simon Sinek

There’s a naturally occurring pattern shared by the people and organisations that achieve the greatest long-term success. From Martin Luther King Jr. to Steve Jobs, from the pioneers of aviation to the founders of Southwest Airlines, the most inspiring leaders think, act, and communicate the exact same way -and it’s the complete opposite of everyone else. The common thread, according to Simon Sinek, is that they all start with why. This simple question has the power to inspire others to achieve extraordinary things. Any organisation can explain what it does; some can explain how; but very few can clearly articulate why. Why do we offer these particular products or services? Why do our customers choose us? Why do our employees stay (or leave)? Once you have those answers, teams get stronger, the mission clicks into place, and the path ahead becomes much clearer. Starting with why is the key to everything from putting a man on the moon to launching the iPod. Drawing on a wide range of fascinating examples, Sinek shows readers how to apply why to their culture, hiring decisions, product development, sales, marketing, and many other challenges. Some naturally think this way, but Sinek proves that anyone can learn how.

The working women’s handbook by Phoebe Lovatt

We just love this book. It’s the ultimate guide to job satisfaction, filled with practical advice on developing and driving a working life you love. Bursting with actionable tips, this book outlines an agenda for making and managing money, setting goals, and establishing success-oriented routines, with worksheets, exercises, and fool-proof “how-to” sections to help chart your course. From the lowdown on launching your own venture to a bullet-point checklist for an essential self-care regime, it will teach you to manage any dilemmas that crop up, and take the stress out of setting a budget. This no-nonsense manual comes packed with author Phoebe Lovatt’s personal insights from her own career as a successful freelance journalist, moderator, and founder of The WW Club, the leading digital resource and global community for working women worldwide. It also includes words of wisdom from various creatives and industry leaders, such as Teen Vogue editor Elaine Welteroth, WAH Nails founder Sharmadean Reid, The Gentlewoman’s Editor-in-Chief Penny Martin, and rising fashion designer Sandy Liang.Whether a first-time freelancer, budding businesswoman, or dedicated professional looking to enhance your prospects, The Working Woman’s Handbook is a go-to career and lifestyle guide for ambitious young women everywhere.

The Culture Code by Daniel Coyle

What do Pixar, Google and the San Antonio Spurs basketball team have in common? The answer is that they all owe their extraordinary success to their team-building skills. In The Culture Code, Daniel Coyle, New York Times bestselling author of The Talent Code, goes inside some of the most effective organisations in the world and reveals their secrets. He not only explains what makes such groups tick, but also identifies the key factors that can generate team cohesion in any walk of life. He examines the verbal and physical cues that bring people together. He determines specific strategies that encourage collaboration and build trust. And he offers cautionary tales of toxic cultures and advises how to reform them, above all demonstrating the extraordinary achievements that result when we know how to cooperate effectively. Combining cutting-edge science, on-the-ground insight and practical ideas for action, The Culture Code is a ground-breaking exploration of how the best groups operate that will change the way we think and work together. It’s truly brilliant…read it immediately.

Next week we’re going to share the best titles to help you with your Instagram channel. Join in the discussion and be sure to follow us on instagram and facebook too. 

Enjoy!

Monday Inspo

Got a side hustle? You’re in the right place. This month we’ll be sharing the best books around that will help with your instagram, blogging and youtube accounts. But first, we have this little gem for you.

Oh and make sure you check out the blog on Thursday for the best books to read when launching your businesses.

Time to focus and set some goals, our top titles for getting some direction in 2019

Are you a planner, list maker, goal setter or someone who likes to freewheel and wing it throughout the year?

Team Booko has some planners. Super planners. So if you are looking for a bit of focus in 2019 and fancy setting some goals, you are reading the right blog!

We have scoured the internet for the latest goal planning, list making and inspiring reads that are sure to give your life a little more direction and inspiration in 2019. So whip out your pen and paper (we know you are bound to have some on hand) and get ready to make 2019 your best year yet. 

An Edited Life by Anna Newton

Everyone loves Anna. Anna Newton is just another 20-something, trying to balance work, her friends, her husband Mark, a growing handbag habit and a penchant for reformer Pilates. Over the last 5 years, she’s become a massive YouTube star, with over 450k subscribers, who tune in for her weekly videos on everything from house renovations to the best summer foundation.

Anna is a typical Virgo – she loves being organised. Like, really loves it. An Edited Life outlines her strategy for staying on top of every aspect of her world; from work schedules to making time for friends, meal prepping to making sure she stays in the black at the end of the month, the perfect capsule wardrobe to the importance of a Sunday night at-home spa. It isn’t about chucking the contents of your sock drawer out, or about abandoning that Friday night pizza habit: it’s just a question of editing it down so it works for you. 

Click through to her blog where there are downloadable PDF lists and superb life hacks.

Steal Like An Artist by Austin Kleon

A mentor of mine said if she was a millionaire she’d give everyone she meets a copy of this book. I rushed out an bought it, and loved every page. When asked to talk to students at Broome Community College in upstate New York in the spring of 2011, Austin Kleon wrote a simple list often things he wished he’d heard when he was their age: ‘Steal like an artist; Don’t wait until you know who you are to start making things; Write the book you want to read; Use your hands; Side projects are important; Do good work and put it where people can see it; Geography is no longer our master; Be nice (the world is a small town.); Be boring (it’s the only way to get work done.); and, Creativity is subtraction.’ After giving the speech, he posted the text and slides to his popular blog, where it quickly went viral. Now Kleon has expanded his original manifesto into an illustrated guide to the creative life for writers, artists, entrepreneurs, designers, photographers, musicians, and anyone attempting to make things – art, a career, a life – in the digital age. Brief, direct, and visually interactive, the book includes illustrative anecdotes and mini-exercise sections calling out practical actions readers can take to unleash their own creative spirits.

How To Not Always Be Working by Marlee Grace

This book is a quiet revolution, a guide filled with practical advice to help you curb your obsessions and build boundaries between your work, your job, and your life. From business anecdotes about fulfilling orders to more personal stories about Marlee Grace’s recovery from divorce and addiction, this book is full of wisdom and resilience, with plenty of discussion about ritual and routine as ways to create effective and positive creative life change.

In her workshops on healing and creative process, Grace helps people acknowledge their blocks and address them by setting distinct parameters that change their behaviour. Now, she brings her methods and ideas to the wider world, offering all of us concrete ways to break free from our devices and focus on what’s really important; our own aliveness.

Part workbook, part advice manual, part love letter, How to Not Always Be Working ventures into the space where phone meets life, helping readers to define their work, what they do out of sense of purpose; their job, what they do to make money; and their breaks, what they do to recharge, and to feel connected to themselves and the people who matter to them. Grace addresses complex issues such as what to do if your work and your job are connected, provides insights to help you figure out how much is too much, and offers suggestions for making the best use of your time.

Essential for everyone who feels overwhelmed and anxious about our hyper-connected world—whether you’re a corporate lawyer, a student, a sales person, or a yoga instructor—How to Not Always Be Working includes practical suggestions and thoughtful musings that prompt you to honestly examine your behaviour—how you burn yourself out and why you’re doing it. A creative manifesto for living better, it shows you how to carve sacred space in your life.

Your Dream Life Starts Here by Kristina Karlsson 

This book is filled with powerful ideas and simple proven tools that will help you transform your wishes into dreams, and then into an achievable one-page roadmap for creating your dream life, a life designed by you for you, and for your loved ones. Kristina Karlsson, the woman behind the inspiring global success story, kikki.K, shares personal insights from her amazing journey, from humble beginnings on a small farm in Sweden to the 3am light bulb moment that led her to chase and achieve dreams that are now inspiring a worldwide community of dreamers. Filled with simple and practical magic and inspiring stories and wisdom from people who’ve dared to dream big this book will show you how to harness the power of dreaming to transform your life in small, simple steps. Whether you want to get the most out of your personal life, career or business, the insights on dreaming and doing in this book may be your most important learnings this year. 

Calm The F**K Down by Sarah Knight

The latest no-fks-given guide from New York Times bestselling author of the international sensation The Life-Changing Magic of Not Giving a F**k, Get Your Sh*t Together, and You Do You. Do you waste time overthinking things you can’t do anything about? Do you freak out when things don’t go to plan? Does anxiety get in the way of you living your best life? When life hands you a big fat f**king lemon, CALM THE F**K DOWN gives you practical ways to manage the situation, not to mention your anxiety about the situation. One hundred per cent practical and zero percent Pollyanna-ish, this is a book that acknowledges all the bad shit that can and probably will happen to you – from break ups and breakdowns to floods, family feuds and France running out of butter – and shows you what you can realistically do about it so you can get on with your life, stop worrying and wallowing, and start bouncing back. Think of CALM THE F**K DOWN as the friend who, instead of reassuring you that ‘everything’s going to be okay,’ actually shows you how to make it so.

It Doesn’t Have To Be Crazy At Work by Jason Fried and David Heinemeier Hansson

In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and “whatever it takes” are required to run a successful business today. In Rework, Jason Fried and David Heinemeier Hansson introduced a new path to working effectively. Now, they build on their message with a bold, iconoclastic strategy for creating the ideal company culture, what they call “the calm company.” Their approach directly attacks the chaos, anxiety, and stress that plagues millions of workplaces and hampers billions of workers every day. Long hours, an excessive workload, and a lack of sleep have become a badge of honour for modern professionals. But it should be a mark of stupidity, the authors argue. Sadly, this isn’t just a problem for large organisations—individuals, contractors, and solopreneurs are burning themselves out the same way. The answer to better productivity isn’t more hours—it’s less waste and fewer things that induce distraction and persistent stress.

It’s time to stop celebrating Crazy, and start celebrating Calm. Fried and Hansson have the proof to back up their argument. “Calm” has been the cornerstone of their company’s culture since Basecamp began twenty years ago. Destined to become the management guide for the next generation, It Doesn’t Have to Be Crazy at Work is a practical and inspiring distillation of their insights and experiences. It isn’t a book telling you what to do. It’s a book showing you what they’ve done—and how any manager or executive no matter the industry or size of the company, can do it too.

Risk and Resilience by Lisa Messenger

What does it really take to survive in the start up scene? Why do some ventures thrive whilst others crumble? How does a brand the world loves end up in financial difficulties? Could it happen to you…and what should you do? As the founder of Collective Hub Lisa Messenger has helped millions of entrepreneurs, intrapreneurs, thought-leaders, game-changers and style-makers turn their passions into profit. That’s only one side of the story… In the latest book in her series, Lisa reveals the tough lessons she’s learnt during the hardest 18 months of her entrepreneurial journey, when scaling too quickly, hiring without strategy and trying to please everyone almost turned her dream into disaster. And, the courageous steps she took to survive, thrive and prosper afterwards.

Enjoy!

I have a great idea for a book… what do I do next?

You have lots of great ideas that you want to turn into a book – that’s wonderful! Now the hard work starts.  Much needs to happen before an idea becomes a full-grown manuscript.  The first step is to hone your writing skills, through advice from other writers and from your potential readers too. Here are some ideas on where to get that support:

On Writing: a Memoir of the Craft by Stephen King

Part-memoir and part-masterclass, On Writing dispels any doubt that a wealth of knowledge and writing skills underpins Stephen King’s prolific output. He starts with a mini-autobiography, discussing his childhood, and the experiences and influences that helped him to become the author he is; this morphs into a section of advice to budding writers, drawn from questions he had been asked (and some he wished he had).  The final section of the book is a raw and compelling description of his recovery from his near-fatal car accident in 1999.  In serious pain and frustrated with his incapacity, it’s no exaggeration to say that the act of writing helped him to survive that difficult time.

20 Master Plots and How to Build Them by Ronald B. Tobias

This is a fascinating piece of literary analysis as well as a useful writer’s resource. Ronald B. Tobias shows how most powerful, engaging stories fall within 20 timeless and universal “Master Plots” – such as Quest, Adventure, Forbidden Love, and Transformation. Each chapter of this book examines one Master Plot, analysing and explaining how it works, illustrating with literary and cinematic examples, and concluding with checklists that keep writers on-track. Ronald B. Tobias also shows how to adapt and develop these themes to suit your characters, making your fiction more cohesive and convincing.

Why We Write About Ourselves: Twenty Memoirists on why they Expose Themselves (and Others) in the Name of Literature edited by Meredith Maran

Autobiography is the ultimate “writing about what we know”, but laying bare our lives and those of our circles is fraught with social and emotional risks. Here, 20 memoirists including Cheryl Strayed (Wild) and Ayelet Waldman (Bad Mother), tell us why and how they do it.  Many of this diverse and talented group talk about a compulsion to write, hoping that their stories will resonate with and help someone else.  Others dispense advice on how to handle the (both positive and negative) reactions to their work. Part bibliography, part personal reflection and part writer’s manual, Why We Write About Ourselves is inspiring and highly readable.

The Magic Words: Writing Great Books for Children and Young Adults by Cheryl Klein

Cheryl Klein is an experienced editor at Scholastic Books, and this is her comprehensive guide to crafting great middle-grade and young adult fiction.  Her advice ranges from writing and editing to pitching your idea, navigating the publication process and choosing an agent. A range of writing exercises will challenge you to analyse, critique and revise your work.  The Magic Words offers a nice balance between encouragement with pragmatism, and the wealth of insider tips will help you refine your masterpiece into a compelling, publishable form.

Once Upon a Slime: 45 Fun Ways to Get Writing… Fast! by Andy Griffiths and Terry Denton

Once Upon a Slime encourages kids to have fun creating stories and playing with words.  Drawing upon the skills of the hugely successful Andy Griffiths and Terry Denton, this book can be enjoyed on many different levels – as an activity book, as a series of writing exercises, as Andy Griffiths’ story on how he became a writer, and also as a sneak peek at the creative processes of this mighty duo.  Once Upon a Slime is simply fun to read, full of examples from Andy and Terry’s books. It speaks directly to kids and young people but is also useful for teachers and caregivers – make this your go-to guide for encouraging young people to start writing.

 

Using Social Media to Develop your Writing Career

The rise of social media has changed the publishing landscape profoundly.  It has enabled authors to engage with potential readers even before publication; it has helped authors to connect and form supportive communities; and it has created new pathways to publication, either by self-publishing, or by attracting publishers through your profile as a blogger / social media influencer. Here are two writer- and writing-specific communities worth your attention:

Tablo (tablo.io) is a self-publishing platform that also helps writers engage with their readers – and for readers to discover new books and/or writers in their favourite genres. Writers can upload works-in-progress to seek feedback.  Publishers also have a presence on Tablo, and there are communities offering advice to aspiring writers.

Wattpad (wattpad.com) is a reading app with social networking features that helps writers interact with readers and promote their work.  Wattpad has become a huge repository of user-generated stories, some of which have been adapted into successful TV series and movies.  Wattpad also hosts writing contests and has helped secure book deals for their most popular contributors.