Category Archives: Back to work

Setting Goals in 2022

It’s the start of a new year when we usually dive in with blind optimism with lists of things we dream of doing and challenging ourselves with for the year ahead. However, in these uncertain times, we face the start of another new year with a little trepidation, wondering if we will be able to actually get out and about to attempt to achieve these activities we have set ourselves. 

Fear not, we have rustled up a few great books that will give you the nudge you may need to give things a go; whether it is to expand your business, challenge your mind, learn to be less ’online’ or accept that you don’t have to ‘achieve’ things everyday. 

Have you got any favourite books that help you reset each new year? Let us know in the comments below and we will compile them into a recommended list. 

Million Dollar Micro Business by Tina Tower

Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fuelled by recent innovations in technology and shifts in consumer behaviour, Tina shows you a new way to have a big impact with few resources. You’ll learn how to create a digital course based on expertise you’ve gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures and is perfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them.

Let Go by Hugh van Cuylenburg

From the bestselling author of The Resilience Project comes this deeply personal book about the power of letting go. If ever there was a time for us to be resilient it was when a deadly virus engulfed the planet. As death rates soared and crippling lockdowns kicked in, the Resilience Project founder Hugh Van Cuylenburg was one of the people Australia turned to in order to find out how to cope. Under pressure to deliver good news in a historic crisis, it didn’t take long for the Melbourne-based educator to realise he wasn’t coping. Like millions of people around the world, Hugh was forced to reassess life during the 2020-21 pandemic as Covid undermined our sense of safety, strangled our personal connections and saw levels of happiness plunge. After taking the time to address his own problems, Hugh recognised he was being hamstrung by the same powerful issues that undermine the lives of many- our feelings of shame, our quest for perfection and the toxicity of social media. In this follow-up to the best-selling The Resilience Project- Finding Happiness through Gratitude, Empathy and Mindfulness, Hugh combines powerful insight with research and his own disarming and candid storytelling to show how it is possible to let go of the things that are stopping us from feeling connected, safe and happy.

You’re Doing It Wrong by Kaz Cooke

You’re Doing it Wrong is an outrageous tour through the centuries of bonkers and bad advice handed down and foisted upon women, told as only Kaz Cooke can – with humour and rage, intelligence and wit. A fresh, funny and furious look at the terrible advice women have been told for centuries. Stroll with bestselling author Kaz Cooke through instructions on how to day-drink, wear a dress made of arsenic, pretend you’re an idiot, have sex with a billionaire biker, curtsey, get properly harassed at work, exercise your nose, oppress other women and frighten your uterus. Using hundreds of amazing photos and illustrations, and the experiences of generations of women in her own family, You’re Doing It Wrong shows how advice has been a weapon against us – and how by recognising it, we can ignore it. And totally cheer up. Warning- contains unbridled swearing about famous philosophers.

Atlas of the Heart by Brene Brown

This major new work from the international bestselling author of Gifts of Imperfection and Dare to Lead examines the 87 emotions and experiences that define us, and provides a compelling framework to help us all become more emotionally fluent and connected. In her latest book Dr Brene Brown writes, “If we want to find the way back to ourselves and each other, we need language and the grounded confidence to both tell our stories, and to be stewards of the stories that we hear. This is the framework for meaningful connection.” In Atlas of the Heart, Brown takes us on a journey through the emotions and experiences that define what it means to be human. As she maps the necessary skills and lays out an actionable framework for meaningful connection, she gives us the language and tools to access a universe of new choices and second chances – a universe where we can share and steward the stories of our bravest and most heart-breaking moments with one another in a way that builds connection. Over the past two decades, Brown’s extensive research into the experiences that make us who we are has shaped the cultural conversation and helped define what it means to be courageous with our lives.

Cain’s Jawbone by Edward Powys Mathers

If James Joyce and Agatha Christie had a literary lovechild, this would be it. Cain’s Jawbone is a 100-page whodunnit in which six people die. 

In 1934, the Observer’s cryptic crossword compiler, Edward Powys Mathers (aka Torquemada), released a novel that was simultaneously a murder mystery and the most fiendishly difficult literary puzzle ever written. To find out who killed them, the reader must re-order the book’s pages. There is only one correct solution. To date, only three people have ever found it. The pages have been printed in an entirely haphazard order, but it is possible – through logic and intelligent reading – to sort the pages into the only correct order, revealing six murder victims and their respective murderers.

Please note: this puzzle is extremely difficult and not for the faint-hearted. Be sure to let us know on any of Booko’s social media channels if you attempt to take this challenge on and how you go. 

I Didn’t Do The Thing Today by Madeleine Dore

An antidote to our obsession with busyness, author Madeleine Dore explores the joys of releasing ourselves from the burden of productivity guilt. Curious about how people navigate their days, Madeleine Dore turned to interviewing hundreds of creative thinkers and experts to find the secret to productivity. What she discovered instead was far more enriching: there is more to value in each day than what we do – or don’t do. I Didn’t Do the Thing Today is the antidote to our doing-obsession. Madeleine explores the stumbles of productivity guilt, including comparison, perfectionism and indecision, and encourages us to focus less on our ‘to do’ list and more on stepping fully into every moment of our lives. For anyone who has ever thought they had to do more to do better, be better, be enough, I Didn’t Do the Thing Today is an inspiring call to take productivity off its pedestal and find more connection, creativity, and contentment in its place.

Enjoy!

Learning from Australian Businesses: inspiring business books on the market

There are so many fascinating and inspiring stories that sit behind brand names and company banners. Today’s pick of Australian businesses offer us an insight into the world of fashion, food waste, landscaping and going out on your own. Each business took courage, determination and a leap of faith.

There’s a renegade in all of us, sometimes it’s just a matter of letting that voice be heard. Make yourself a cuppa and get ready to be inspired. 

A Repurposed Life by Ronni Kahn & Jessica Chapnik Kahn

Life throws us mysterious ingredients. If we are brave enough to put the recipe aside and experiment, it’s right there that things get interesting. As the owner of a successful events company, throwing away huge volumes of leftover food at the end of the day came with the territory. But when Ronni Kahn hit midlife, she found herself no longer able to turn a blind eye to her food waste problem. Hand delivering the untouched food to homeless shelters around Sydney became her renegade solution. Little did she know that fixing her small problem at work would lead her to unlock a hidden purpose at the very core of her inner life. Now founder and CEO of the food rescue organisation OzHarvest, Ronni leads hundreds of staff and thousands of volunteers with the goal to nourish Australia. She serves in an advisory capacity to government and is an instrumental leader in changing federal laws to improve social justice and environmental policies. A Repurposed Life is the story of how Ronni found her voice, her heart and her deepest calling. From her early years growing up under the brutal system of apartheid South Africa, to a socialist commune in Israel, Ronni finally settled in Australia to discover a profound new way of living. Shared with the humour, warmth and energy that have made her an internationally renowned keynote speaker, this heartfelt exploration of the choices that define us will speak to anyone seeking a more passionate expression of being alive.

Jim’s Book:The Surprising Story of Jim Penman Australia’s Backyard Millionaire by Catherine Moolenschot

We all know Jim’s. Maybe you just passed a Jim’s Mowing trailer on the road; or maybe there’s a Jim’s Cleaning van parked across the street each Tuesday morning; or maybe your best mate is laughing all the way to the bank after quitting the city and starting his new Jim’s Fencing franchise, but do you know the real story behind the Jim’s Group and its founder, Jim Penman? Brutally efficient, socially awkward, and a tireless perfectionist, Jim is as complex and fascinating as the Jim’s Group. This book is a warts-and-all look at his colourful life that delves deep into how he ignored conventional thinking to turn a few mowing rounds into a corporate juggernaut built on always putting the customer first. Jim’s unique approach revolutionised Australia’s business landscape, providing thousands of people the opportunity to create and grow their own businesses. Most Australians know very little about the man who created one of the nation’s most famous companies. For all of his success, Jim is remarkably unassuming and approachable. In this authorised biography, author Catherine Moolenschot sat down with Jim and over one hundred people who know him, from franchisees and franchisors, to family, friends, and adversaries, to get up close and personal with the surprising story of one of Australia’s biggest brands and the man who made it all happen. Jim’s Book tells the fascinating story of the man and the business that bears his name. Equal parts biography, history and philosophy, this book takes readers on a journey through one man’s remarkable life.

Kiwi: The Australian Brand that Brought a Shine to the World by Keith Dunstan

You probably have a tin of shoe polish tucked under the laundry sink bearing the little bird logo that has been in homes around the globe for over a century. Founded in Melbourne by William Ramsay in 1906, Kiwi is one of the most iconic and enduring international brands ever to have come out of Australia. One of Australia’s best-loved journalists, Keith Dunstan tells the remarkable story of the Ramsay family and how they created and nurtured the Kiwi brand. Always quick to seize a marketing opportunity, the Ramsays sent Kiwi to England with the Anzacs in World War I, putting a brilliant shine on belts, bridles and leggings as well as boots. Soon there was a Kiwi factory in London, and in time Kiwi ran 24 factories worldwide, selling more than 250 million cans of shoe polish annually.In his inimitable warm and chatty style, Dunstan follows the fortunes of the Ramsay family as they built the Kiwi brand over the decades: business decisions good and bad, grand houses, the latest cars, constant travel, and their marriages, quarrels and friendships. He also tracks the clever advertising strategies that kept Kiwi in the public mind, including the notorious sign that caused traffic accidents in Richmond in the 1960s. Richly illustrated in full colour, Kiwi is the fascinating inside story of one of Australia’s great families, as well as one of its great brands.

Chapter One by Daniel Flynn

The world probably doesn’t need another book. However, Chapter One is more than a book. It’s an invitation. And it’s addressed to you. To inspire you to challenge everything, to remind you that you can turn ideas into reality and to present you the opportunity to be part of bold idea that could change the course of history. Chapter One is the story of three kids from Melbourne, Australia with zero experience in business who had an idea and the crazy belief that we all have the power to change stuff. It started with the World Water Crisis (and how to end it) but has developed into an award-winning consumer goods brand that empowers millions of people to fight poverty with every munch of muesli, sip of water or pump of hand wash. And that’s just the beginning. This is the story of epic proportions by Thankyou co-founder Daniel Flynn about Thankyou’s gut-wrenching decisions, wild mistakes and daring moves in business, marketing and social enterprise so far. You’ll laugh at their boldness, cry at their failings and be inspired by their determination. But more than that, you’ll understand that, no matter your walk of life, you too have the power to change stuff.

Butterfly on a Pin: A memoir of love, despair and reinvention by Alannah Hill

Unflinching, funny, shocking, inspiring and tender: this is a story like no other. Alannah Hill, one of Australia’s most successful fashion designers, created an international fashion brand that defied trends with ornamental, sophisticated elegance, beads, bows and vintage florals. But growing up in a milk bar in Tasmania, Alannah’s childhood was one of hardship, fear and abuse. At an early age she ran away from home with eight suitcases of costumes and a fierce determination to succeed, haunted by her mother’s refrain of ‘You’ll never amount to anything, you can’t sew, nobody likes you and you’re going to end up in a shallow grave, dear!’ At the height of her success, Alannah walked the razor’s edge between two identities; ‘the good’ Alannah and the `mongrel bastard’ Alannah. Who was the real Alannah Hill? Reprieve came in the form of a baby boy and the realisation that becoming a mother not only changes your life, but completely refurbishes it, forever. Yet ‘having it all’ turned out to be another illusion. In 2013 Alannah walked away from her eponymous brand, a departure that left her coming apart at the seams. She slowly came to understand the only way she could move forward was to go back. At the heart of it all was her mother, whose loveless marriage and disappointment in life had a powerful and long-lasting effect on her daughter. It was finally time to call a truce with the past. This extraordinary book is the fierce and intelligent account of how a freckle-faced teenage runaway metamorphosed into a trailblazer and true original.

Winging It: Stop Thinking, Start Doing: Why Action Beats Planning Every Time by Emma Isaacs

CEO and entrepreneur Emma Isaacs forgot to draw up her life plan, and she doesn’t have a list of five-year goals. She doesn’t believe in work/life balance – after all she has five children and heads up Business Chicks, Australia’s largest community for women. Like Sheryl Sandberg, who told us to ‘lean in’ to find success, Emma wants to show us that you can’t plan every detail and wait for the confidence to kick in before you begin; instead, take action now, do what feels right and figure the rest out as you go along. In other words, you’ve got to learn how to ‘wing it’ rather than wait. Drawing on her own life and the stories of the many men and women she has met and interviewed – from Sir Richard Branson to Bill Gates to Girlboss Sophia Amoruso – Emma tells us how to: * Turn a dream into a job * Turn a job into a business * Network like a champion * Protect your time for the things that matter * Get fired up not ground down by the kids/career juggle, and * Understand that sometimes failure is part of the brief. Emma shows us that often the only thing holding us back is ourselves; that you can follow your dreams; and that there’s no reason not to start doing so right now.

Enjoy!

Dreaming of your own business? The best books to help with your business plan

For many February is the month when side hustles that were dreamed up over the summer holidays start to become a reality. Could it be that the novelty of returning to work and sharing holiday stories with colleagues has begun to wear off, or the idea of being in an office for 40 hours a week isn’t what you really dreamt of? Nevertheless, Team Booko has scoured the globe to bring you the best titles that will inspire you and help you to write a killer business plan and take that nerve-wracking leap. 

Passion Purpose Profit: Sidestep the #hustle and build a business you love by Fiona Killackey

It’s one thing to have a business idea, or even to start a creative business. It’s quite another to scale it sustainably without increasing your financial and emotional stress. For most small business owners, what starts as something energising quickly turns into something overwhelming and energy depleting. You spend so much time in your business, it’s hard to find any time to work on your business. In this practical guide, experienced business coach and creative consultant Fiona Killackey shows you how to scale the business without scaling the stress. From validating your business idea (whatever stage in its development), mapping out your money and specifying your business goals, through to hiring staff and defining your marketing plan. Passion Purpose Profit gives you a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies of successful creative business owners, Passion Purpose Profit will have you empowered and excited about business again.

Fashion Entrepreneurship: Retail Business Planning by Michele M Granger, Tina M Sterling, and Ann Cantrell

Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas.

The Multi-Hyphen Method: Work Less, Create More : How to Make Your Side Hustle Work for You by Emma Gannon

The world of work is changing so how do you keep up? You have the ability to make money on our own terms, when and where you want but where do you start? If you’ve been itching to convert your craft into a career, or your side-hustle into a start up, then The Multi-Hyphen Method is for you. In The Multi-Hyphen Method award-winning blogger/social media editor/podcast creator, Emma Gannon, teaches that it doesn’t matter if you’re a part-time PA with a blog, or a nurse who runs an online store in the evenings – whatever your ratio, whatever your mixture, we can all channel our own entrepreneurial spirit to live more fulfilled and financially healthy lives. The internet and our phones mean we can work wherever, whenever and allows us to design our own working lives. Forget the outdated stigma of being a jack of all trades, because having many strings to your bow is essential to get ahead in the modern working world. We all have the skills necessary to work less and create more, and The Multi-Hyphen Method s the source of inspiration you need to help you navigate your way towards your own definition of success.

Out of Office: Ditch the 9-5 and Be Your Own Boss by Fiona Thomas

Whether you are flirting with the idea of going freelance, just starting out or a few years down the line, this no-nonsense guide addresses all the questions you might have about working for yourself and making the most of life when you do. Fiona covers topics such as how to raise an invoice, submit a tax return, claim expenses and network, as well as why working from home is proven to have a positive impact on productivity and mental health. With a focus on understanding the ‘whys?’ just as much as the ‘hows?’, Fiona helps you dive into freelance life and pushes you to the next level, making sure you’re taking time to reflect on your business and your state of mind.

Move the Needle: Yarns from an Unlikely Entrepreneur by Shelley Brander

Shelley Brander was no stranger to the word “can’t.” You can’t be an athlete, you have asthma. You can’t be a successful copywriter, you’re a girl. Your son has autism, he can’t be cured. You can’t make a living with yarn. But she proved all her detractors wrong when she opened Loops, a local yarn store in Tulsa, Oklahoma, in 1994. Since then, Loops has thrived, expanding from a single storefront to a global creative brand with a passionate and active membership community of knitters, crocheters, and makers of all ages.

This book is about harnessing “the power of can’t” to pursue your life’s passions -both personal and professional- no matter how weird or impossible they may seem. We’re still living in a time where the entrepreneurial creative is too often told, “You can’t make a business out of that,” but in this book you will learn how to turn your can’ts into cans and make your creative side hustle your main gig, celebrate creativity and experimentation, accept failure as a part of the process, have hope against the odds, surround yourself with supportive people, cut ties with those who weigh you down, and believe in you and your weird, impossible dream!

Beyond Entrepreneurship 2.0: Turning Your Business Into an Enduring Great Company by Jim Collins and Bill Lazier

From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What’s the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship. Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions. Beyond Entrepreneurship 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In this upgraded edition, Jim Collins honours his mentor, Bill Lazier, who passed away in 2004, and re-examines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. Beyond Entrepreneurship 2.0 pulls together the key concepts across Collins’ thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jim’s millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work.

Enjoy!

Books that help you prepare great CVs and impressive interviews

New year, new job?  Have recent events encouraged you to (or made you) reassess and change your career plans? Or do you know someone who is starting out in the workforce? Team Booko knows that the job application process can be daunting, whether it’s your first time, or first time in a while. So we have gathered some resources to help you write that high-impact CV and nail that interview. Good luck!

Write a Brilliant CV by Lucinda Becker
Write a Brilliant CV is a great beginner’s guide to résumé writing, perfect for students and young people applying for their first jobs.  It offers focussed tips and  strategies that shows you how to write a persuasive CV, how to target your CV to particular roles and careers, and how best to showcase your skills and experience.  Write a Brilliant CV is part of the Super Quick Skills series of pocket-sized guides, which offers practical, positive advice on a range of core academic and life skills.

The Job-Ready Guide: How to Set Yourself Up for Career Success by Anastasia de Waal
Anastasia de Waal looks at the bigger-picture of job-readiness, with a guide that starts with researching different roles/employers, goes into CV and cover letter writing and interview skills, then moves onto further career development, including networking and developing professionalism.  This is a very practical guide, with interactive exercises to help you in your real life, and enlivened by insider advice from employers, and tips from professionals at different stages in their careers who reveal ‘what they wish they’d known’.  A must for anyone wanting to enter a professional career.

How to Write an Impressive CV and Cover Letter: A Comprehensive Guide for Jobseekers by Tracey Whitmore
In a competitive job market, making a great first impressions is critical. Let Tracey Whitmore show you how to grab a prospective employer’s attention by crafting a compelling CV, cover letter and LinkedIn profile. How to Write an Impressive CV and Cover Letter is a practical and accessible guide that highlights the Dos and Don’ts, with specific advice for both new graduates and mid-career jobhunters. It includes useful “CV Makeover” examples where common mistakes are identified then corrected. For a more personal touch, there are also real-life examples of CVs and covering letters, as well as employers’ perspectives from a number of senior HR and industry professionals.

It’s Who You Know: How to Make Networking Work for You by Janine Garner
Janine Garner is an acclaimed entrepreneur and Fortune 500 mentor who has made networking her passion and expertise. It’s Who You Know is her guide on how to build or improve our networks so that it helps transforming our thinking, challenging our behaviours and push us to achieve more. Janine Garner’s approach is strategic, having identified 12 key roles that together will provide the strength, diversity and opportunities to help you achieve your personal and professional goals. She also offers advice on how to nurture relationships and make networking mutually beneficial. This latest edition is published as part of Wiley’s Be Your Best series, of bestselling personal development books by Australian authors.

So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love by Cal Newport
Not sure what career to pursue?  Worried you might have “missed your calling”?  Cal Newport – Computer Science Professor and successful author about work and study habits – turns conventional wisdom on its head to help us get more fulfilment out of work.  Cal argues that “follow your passion” is bad career advice  which can lead to anxiety and jobhopping; instead, he recommends we focus on acquiring “career capital”, such as mastery of job-specific skills and autonomy within our roles – which will help us grow our passion for our work over time.  Based on interviews with a variety of successful professionals, and established research on workplace motivation, So Good They Can’t Ignore You encourages us to radically rethink our career development strategy. 

Expert Resumes & LinkedIn Profiles for Managers and Executives by Wendy S. Enelow and Louise M. Kursmark
Expert Resumes & LinkedIn Profiles for Managers and Executives was written specifically to address the requirements for senior-level recruitment.   What’s more, this fourth edition includes extensive advice on how to build a compelling LinkedIn Profile – nowadays an essential tool for both recruiters and candidates.  Learn how to use LinkedIn to establish your personal brand, showcase your skills and experience, and offer a more comprehensive view of yourself than what resumes would allow. Wendy Enelow and Louise Kursmark each have over 30 years’ experience writing, teaching and speaking about resume writing, and this book can help all mid-career professionals (not just those in senior roles!) with tips on how best to write and present extensive career information for maximum impact.