When Michael Bierut was tapped to design a logo for public school libraries, he had no idea that he was embarking on a year long passion project. In this often hilarious talk, he recalls his obsessive quest to bring energy, learning, art and graphics into these magical spaces where school librarians can inspire new generations of readers and thinkers. We love this Ted Talk.
Category Archives: Learning
Monday Inspo
Each year across Australia, the CBCA brings children and books together by celebrating CBCA Book Week. During this time schools, libraries, booksellers, authors, illustrators and children celebrate Australian children’s literature. Keep your eye out for Karen’s post this Thursday where she shares her learnings from attending library school and how it helped with raising her children to be readers.

The best books to buy Dad this Father’s Day
With so many amazing new books being released it can be daunting choosing one to buy Dad for Father’s Day. But fear not, we have had a poke around the literary world and have rounded up the hottest titles to buy Dad this September. So get your bookmark button ready and prepare to shop for Dad.
The Nickel Boys by Colson Whitehead
Elwood Curtis has taken the words of Dr Martin Luther King to heart: he is as good as anyone. Abandoned by his parents, brought up by his loving, strict and clearsighted grandmother, Elwood is about to enrol in the local black college. But given the time and the place, one innocent mistake is enough to destroy his future, and so Elwood arrives at The Nickel Academy, which claims to provide ‘physical, intellectual and moral training’ which will equip its inmates to become ‘honorable and honest men’. In reality, the Nickel Academy is a chamber of horrors, where physical, emotional and sexual abuse is rife, where corrupt officials and tradesmen do a brisk trade in supplies intended for the school, and where any boy who resists is likely to disappear ‘out back’. Stunned to find himself in this vicious environment, Elwood tries to hold on to Dr King’s ringing assertion, ‘Throw us in jail, and we will still love you.’ But Elwood’s fellow inmate and new friend Turner thinks Elwood is naive and worse; the world is crooked, and the only way to survive is to emulate the cruelty and cynicism of their oppressors. The tension between Elwood’s idealism and Turner’s skepticism leads to a decision which will have decades-long repercussions. Based on the history of a real reform school in Florida that operated for one hundred and eleven years and warped and destroyed the lives of thousands of children, The Nickel Boys is a devastating, driven narrative by a great American novelist whose work is essential to understanding the current reality of the United States.
Brabham by Tony Davis
This is the story of Australia’s greatest motoring hero, and the dynasty he founded. Sir Jack Brabham was unique in the world of motor racing. He was the boy from Sydney who took on the elite of motor racing and won – not only three major F1 championships but the last one in a car he had built in his home country to his own specifications. To those who saw him on the podium, Jack Brabham might have seemed glorious and triumphant, but his story is full of pain, risk, snubs, endurance, wins, and losses. And only now is he gaining the recognition he deserves as someone who revolutionised Formula One. In 2017 he was inducted into the F1 Hall of Fame. Racing with greats including Stirling Moss, Jackie Stewart and Bernie Ecclestone, he not only revolutionised Formula One he also encouraged others, such as Bruce McLaren. But he remained an outsider – a colonial. Now his sons want to revive the Brabham name and the Brabham brand. With interviews from those who raced with and against ‘Black Jack’, those who built cars with him, those who loved him, and those who crossed him, this is a brilliant and vivid portrait of a motor genius and the racing dynasty he founded.
Dark Emu by Bruce Pascoe
Dark Emu puts forward an argument for a reconsideration of the hunter-gatherer tag for pre-colonial Aboriginal Australians. The evidence insists that Aboriginal people right across the continent were using domesticated plants, sowing, harvesting, irrigating, and storing; behaviours inconsistent with the hunter-gatherer tag. Gerritsen and Gammage in their latest books support this premise but Pascoe takes this further and challenges the hunter-gatherer tag as a convenient lie. Almost all the evidence in Dark Emu comes from the records and diaries of the Australian explorers, impeccable sources. Dark Emu is a must read for anyone who wants to understand what Australia once was, or what it might yet be if we heed the lessons of long and sophisticated human occupation.
Bowraville by Dan Box
A true crime story cannot often be believed, at least at the beginning. In Bowraville, all three of the victims were Aboriginal. All three were killed within five months, between 1990 and 1991. The same white man was linked to each, but nobody was convicted. More than two decades later, homicide detective Gary Jubelin contacted Dan Box, asking him to pursue this serial killing. At that time, few others in the justice system seemed to know, or care, about the murders in Bowraville. Dan spoke to the families of the victims, Colleen Walker-Craig, Evelyn Greenup and Clinton Speedy-Duroux, as well as the lawyers, police officers and even the suspect involved in what had happened. His investigation, as well as the families’ own determined campaigning, forced the authorities to reconsider the killings. This account asks painful questions about what ‘justice’ means and how it is delivered, as well as describing Dan’s own shifting, uncomfortable realisation that he was a reporter who crossed the line.
Good Girl Bad Girl by Michael Robotham
Six years ago, Evie Cormac was discovered, filthy and half-starved, hiding in a secret room in the aftermath of a shocking crime. Now approaching adulthood, Evie is damaged, self-destructive and has never revealed her true identity. Forensic psychologist Cyrus Haven, a man haunted by his own past, is investigating the death of champion figure-skater Jodie Sheehan. When Cyrus is called upon to assess Evie, she threatens to disrupt the case and destroy his ordered life. Because Evie has a unique and dangerous gift – she knows when someone is lying. And nobody is telling the truth. Good Girl Bad Girl is an unnerving psychological thriller from one of the greatest crime writers of today, Michael Robotham, bestselling author of The Other Wife and The Secret She Keeps.
The Yield by Tara June Winch
The yield in English is the reaping, the things that man can take from the land. In the language of the Wiradjuri yield is the things you give to, the movement, the space between things- baayanha. Knowing that he will soon die, Albert ‘Poppy’ Gondiwindi takes pen to paper. His life has been spent on the banks of the Murrumby River at Prosperous House, on Massacre Plains. Albert is determined to pass on the language of his people and everything that was ever remembered. He finds the words on the wind. August Gondiwindi has been living on the other side of the world for ten years when she learns of her grandfather’s death. She returns home for his burial, wracked with grief and burdened with all she tried to leave behind. Her homecoming is bittersweet as she confronts the love of her kin and news that Prosperous is to be repossessed by a mining company. Determined to make amends she endeavours to save their land – a quest that leads her to the voice of her grandfather and into the past, the stories of her people, the secrets of the river. Profoundly moving and exquisitely written, Tara June Winch’s The Yield is the story of a people and a culture dispossessed. But it is as much a celebration of what was and what endures, and a powerful reclaiming of Indigenous language, storytelling and identity.
Enjoy!
The best books from famous book clubs around the world
Book clubs have come a long way with the digital age; no longer do you have to head to a cafe on a Winter’s night to chat through a book that you may have only *just* finished (or let’s be honest, sometimes only read the first, middle and last chapter of…we won’t judge, some books are just too hard to get through in 4 weeks!). The increasingly popularity of book clubs on the internet allow us to stay at home in our slippers curled up on a comfy chair and given the huge number of participants we may no longer be the only person who hasn’t finished the book.
All joking aside, we do love a good book recommendation and we know you do, too, so the Booko team has scoured the internet and found the best picks from some of the world’s most famous book clubs (with books that we know you’ll actually want to read).
Let’s start with the biggest book club of them all…Oprah’s. Anything recommended by this lady is sure to be a bestseller!
An American Marriage by Tayari Jones
Newlyweds Celestial and Roy are the embodiment of both the American Dream and the New South. He is a young executive, and she is an artist on the brink of an exciting career. But as they settle into the routine of their life together, they are ripped apart by circumstances neither could have imagined. Roy is arrested and sentenced to twelve years for a crime Celestial knows he didn’t commit. Though fiercely independent, Celestial finds herself bereft and unmoored, taking comfort in Andre, her childhood friend, and best man at their wedding. As Roy’s time in prison passes, she is unable to hold on to the love that has been her centre. After five years, Roy’s conviction is suddenly overturned, and he returns to Atlanta ready to resume their life together.
Behold the Dreamers by Imbolo Mbue
A compulsively readable debut novel about marriage, immigration, class, race, and the trapdoors in the American Dream. This is the unforgettable story of a young Cameroonian couple making a new life in New York just as the Great Recession upends the economy Jende Jonga, a Cameroonian immigrant living in Harlem, has come to the United States to provide a better life for himself, his wife, Neni, and their six-year-old son. In the fall of 2007, Jende can hardly believe his luck when he lands a job as a chauffeur for Clark Edwards, a senior executive at Lehman Brothers. Clark demands punctuality, discretion, and loyalty, and Jende is eager to please. Clark’s wife, Cindy, even offers Neni temporary work at the Edwardses’ summer home in the Hamptons. With these opportunities, Jende and Neni can at last gain a foothold in America and imagine a brighter future. However, the world of great power and privilege conceals troubling secrets, and soon Jende and Neni notice cracks in their employers’ facades. When the financial world is rocked by the collapse of Lehman Brothers, the Jongas are desperate to keep Jende’s job even as their marriage threatens to fall apart. As all four lives are dramatically upended, Jende and Neni are forced to make an impossible choice.
Emma Watson started a book club in 2015 with a firm focus on feminism. The books the club, known as The Shared Shelf, reviews and discusses books every two months. Here are their latest titles.
Solito, Solita by Steven Mayers
They are a mass migration of thousands, yet each one travels alone. Solito, Solita (Alone, Alone) is an urgent collection of oral histories that tells the story of young refugees fleeing countries in Central America and traveling for hundreds of miles to seek safety and protection in the United States.
Fifteen narrators describe why they fled their homes, what happened on their dangerous journeys through Mexico, how they crossed the borders, and for some, their ongoing struggles to survive in the United States. In an era of fear, xenophobia, and outright lies, these stories amplify the compelling voices of migrant youth. What can they teach us about abuse and abandonment, bravery and resilience, hypocrisy and hope? They bring us into their hearts and onto streets filled with the lure of freedom and fraught with violence. From fending off kidnappers with knives and being locked in freezing holding cells to tearful reunions with parents, Solito, Solita’s narrators bring to light the experiences of young people struggling for a better life across the border.
This collection includes the story of Adrián, from Guatemala City, whose mother was shot to death before his eyes. He refused to join a gang, rode across Mexico atop cargo trains, crossed the US border as a minor, and was handcuffed and thrown into ICE detention on his eighteenth birthday. We hear the story of Rosa, a Salvadoran mother fighting to save her life as well as her daughter’s after death squads threatened her family. Together they trekked through the jungles on the border between Guatemala and Mexico, where masked men assaulted them. We also meet Gabriel, who after surviving sexual abuse starting at the age of eight fled to the United States, and through study, legal support and work, is now attending UC Berkeley.
Butterfly by Yusra Mardini
Yusra Mardini fled her native Syria to the Turkish coast in 2015 and boarded a small dinghy full of refugees bound for Greece. When the small and overcrowded boat’s engine cut out, it began to sink. Yusra, her sister and two others took to the water, pushing the boat for three and a half hours in open water until they eventually landed on Lesbos, saving the lives of the passengers aboard. Butterfly is the story of that remarkable woman, whose journey started in a war-torn suburb of Damascus and took her through Europe to Berlin and from there to the 2016 Olympic Games in Rio de Janeiro. Yusra Mardini is an athlete, one of People magazine’s twenty-five women changing the world, a UNHCR Goodwill Ambassador and one of Time Magazine’s thirty most influential teens of 2016.
Our favourite Southern gal Reece Witherspoon also has a hugely popular book club called Hello Sunshine. We love following along with what Reece is reading and just know you’ll enjoy her latest picks.
Whisper Network by Chandler Baker
Sloane, Ardie, Grace, and Rosalita have worked at Truviv, Inc. for years. The sudden death of Truviv’s CEO means their boss, Ames, will likely take over the entire company. Each of the women has a different relationship with Ames, who has always been surrounded by whispers about how he treats women. Those whispers have been ignored, swept under the rug, hidden away by those in charge. But the world has changed, and the women are watching this promotion differently. This time, when they find out Ames is making an inappropriate move on a colleague, they aren’t willing to let it go. This time, they’ve decided enough is enough. Sloane and her colleagues’ decision to take a stand sets in motion a catastrophic shift in the office. Lies will be uncovered. Secrets will be exposed. And not everyone will survive. Explosive, timely, resonant and relatable. If you love Liane Moriarty’s Big Little Lies or Celeste Ng’s Little Fires Everywhere, you will love Whisper Network.
The Cactus by Sarah Haywood
Legal battles, lapses of logic and the joys and fears of motherhood are explored in this astute, funny and moving novel of a woman learning how to let go. People aren’t sure what to make of Susan Green. Family and colleagues find her prickly and hard to understand, but Susan makes perfect sense to herself, and that’s all she needs. At 45, she thinks her life is perfect, as long as she avoids her feckless brother, Edward, a safe distance away in Birmingham. She has a London flat which is ideal for one; a job that suits her passion for logic; and a personal arrangement providing cultural and other, more intimate, benefits. Yet suddenly faced with the loss of her mother and, implausibly, with the possibility of becoming a mother herself, Susan’s greatest fear is being realised: she is losing control. When she discovers that her mother’s will inexplicably favours her brother, Susan sets out to prove that Edward and his equally feckless friend Rob somehow coerced this dubious outcome. But when problems closer to home become increasingly hard to ignore, she finds help in the most unlikely of places. This sparkling debut is a breath of fresh air with real heart and a powerful emotional punch. In Susan we find a character as exasperating and delightful as The Rosie Project’s Don Tillman.
Enjoy!
First-hand Tips from Top Leaders We Want to Learn From
Why do we love to read the memoirs of business leaders? The best ones are often a mix of relatable life stories, of the drama of persistent struggles, and of the excitement of eventual success. This month we have been offering ideas around starting your own business – so for those of you on that career / business journey, here are some great stories about business leaders that offer a great balance of entertainment, education and inspiration.
Herding Tigers: Be the Leader that Creative People Need by Todd Henry
Todd Henry compares managing creatives to herding tigers – these brilliant, driven people are powerful beings who cannot be corralled but must be carefully, individually, and strategically led. Creatives are usually valued for their individuality, originality, unconventional thinking – traits that may seem ‘difficult’ in more conventional teams.Herding Tigers shows that, by carefully balancing three key conditions – stability, challenge and freedom – managers can create a work environment that allows creatives to flourish, both individually and as a team. While Herding Tigers is aimed at managers of creative teams – and is particularly useful for creatives-turned-managers – it offers thoughtful advice for anyone needing to manage a variety of personalities and working styles.
#Girlboss by Sophia Amoruso
Sophia Amoruso’s journey, from school dropout and shoplifter to successful entrepreneur, is so resonant that it has inspired a cultural movement and a Netflix show. Being a #girlboss is about being in charge of your own life, and this memoir / business guide offers ideas on how to achieve this regardless of your talents and interests. Luck and timing does play a part in Sophia’s success, but kudos to her for not shying away from the hard stuff – she clearly emphasises the importance of personal responsibility, vision, grit and patience. #Girlboss is a fun, sassy read, with pithy advice grounded in good sense. Great for young women looking for moral support as they enter the grownup world of work and business. And if you are ready to put Sophia’s ideas into practice, there’s The Girlboss Workbook, packed with exercises, lists, ideas, and scribble room, to help you turn dreams into goals and plans.
Everything I Know about Love by Dolly Alderton
Once you’ve read this, you will want to share it with all your girlfriends and all the younger women you know. Everything I Know About Love is the story of Dolly Alderton’s life as a twenty-something – hilarious, moving, and unapologetically messy; and not just about romantic love, but about grief and the life-saving power of friendship too. Dolly writes with an honesty that makes it super-relatable, yet better – because the clarity of her prose expresses everything better than you or I ever could. This new edition of Everything I Know About Love, published this year, contains a new chapter capturing Dolly’s thoughts on turning 30.
Who wouldn’t want to be a Badass Babe? Ann Shoket has written The Big Life for millenial women, but her book offers value to smart and ambitious women of any age. Being the former editor-in-chief of Seventeen magazine, Ann Shoket has spent years understanding what matters to Millenials; she understands that the definition of success is changing, and is more likely to be about having passion for your work, and control over your career direction, rather than about high status or income. Ann also offers valuable insights into the thoughts and attitudes of Gen X / Baby Boomer bosses, helping Millenials manage upwards, and dispel negative assumptions about their working style. Packed with actionable, personal advice from Ann and her group of Badass Babes – a networking community of high-profile, successful young women, The Big Life is like having your own big sister cheer squad.
The Glitter Plan: How We Started Juicy Couture for $200 and Turned it into a Global Brand by Pamela Skaist-Levy and Gela Nash-Taylor
The Glitter Plan shares some similarities with #Girlboss – both offer a mix of memoir and business advice, sharing the stories of resourceful and determined women who grew small ideas into successful fashion brands. Being the origin story of Juicy Couture, The Glitter Plan is also full of fun and glamour, celebrating its status as a celebrity favourite. Pamela and Gela’s friendship adds an interesting dimension to their success story – they work closely, as true equals, and their respect and regard for each other underpins their business decisions. A good balance of entertaining biography and practical business tips, The Glitter Plan is a must-read for anyone dreaming of starting their own fashion label.
Radical Candor: How to Get What you Want by Saying What you Mean by Kim Scott
Criticism is hard to both give and take – culturally we associate it with aggression and humiliation, even if it’s well-meaning. However, this is something a good leader and boss must learn to do – appropriate criticism can be essential to achieving good results and maintaining a cohesive team. Radical Candour is a framework for creating a safe and respectful environment to encourage constructive criticism. Kim Scott, a former executive at Google and at Apple, first experienced Radical Candour when she was given some harsh-but-enlightening feedback by her then-boss, Sheryl Sandberg. The key is for leaders to “Care Personally” – show that the criticism is to help the other person grow and improve – and “Challenge Directly” – be specific, focussing on behaviours rather than personality traits. More than just a guide on how to critique, Radical Candour helps to create a frank and positive culture that allows entire teams to thrive.
Why good leaders make you feel safe.
This is hands down one of our favourite Ted Talks of all time and by the look of the 10.5 million views…it appears to be yours too. Simon Sinek explores why good leaders make you feel safe. Definitely worth taking a break and watching with a cup of tea.
Monday Inspo
Mondayitis – we’re pretty sure it’s a real thing and sometimes the best way to deal with it is by unplugging from the fast paced world we operate in and take time to curl up with a book. This week on the blog we will sharing our fav books to read when we need to switch off but for today we have these wise words for you.

The best books to help with your copywriting
Ugh. There is nothing worse than staring at a blank screen (or piece of paper if you’re old school) and willing inspiration to hit. Earlier this week we asked for your top tips for getting through the dreaded writers block, be sure to jump onto instagram and facebook to join in the conversation.
Copywriting is a tricky game. Sometimes we can sit and write with ease but when we reread it, it fails to excite or inspire us. We have so been there but luckily have found a handful of books that are amazing. These little gems will help you shape your copy to really connect with your audience, and also offer tips and tricks to get you started.
So sit back, have a read with a cup of tea and prepare to be inspired.
Eats, Shoots & Leaves by Lynne Truss
This is an oldie but a goodie. When Lynne Truss wrote her “small book on punctuation”, she had no idea that it would become a bestseller that reinvigorates interest in the niceties of the English language. Eats, Shoots & Leaves is more than a guide to punctuation use, it is also a lament and a call-to-arms. Through amusing anecdotes drawn from history, literature, and real signage, Lynne Truss discusses the origin and history of different punctuations and how they should be used. Eats, Shoots & Leaves manages to be witty, informative and compulsively readable, because it shows that misplaced or absent punctuation can change the meaning of sentences in dramatic and funny ways.
Copywrong to Copywriter by Tait Ischia
This beautifully designed book is a little gem. It’s packed from cover to cover with tips for writing clearly, with the perfect tone and with strategic purpose. It’s a great tool for small business owners, copywriters and design studios. If you’re planning a career as a copywriter, it’ll help you to explain the basic concepts to your clients. Discover how to make words work in your favour while learning the fundamentals to write your own copy. Reading, and digesting, this book will increase your knowledge, skill and confidence.
Persuasive Copywriting by Andy Maslen
With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace.
This second edition of Persuasive Copywriting complements the “how to” perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential for your bookshelf.
The Copy Book by D&AD
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today -a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals, often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
The Mom Test by Rob Fitzpatrick
*Technically* this isn’t a book on copywriting but is a great book on having conversations with your customers so we just had to include it. The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn’t ask your mum whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a good idea. It’s a bad question and everyone will lie to you at least a little . As a matter of fact, it’s not their responsibility to tell you the truth. It’s your responsibility to find it and it’s worth doing right. Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we’re supposed to do it, but nobody seems willing to admit that it’s easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Draft No. 4 by John McPhee
Draft No. 4 is a master class on the writer’s craft. In a series of playful, expertly wrought essays, John McPhee shares insights he has gathered over his career and has refined while teaching at Princeton University, where he has nurtured some of the most esteemed writers of recent decades. McPhee offers definitive guidance in the decisions regarding arrangement, diction, and tone that shape nonfiction pieces, and he presents extracts from his work, subjecting them to wry scrutiny. In one essay, he considers the delicate art of getting sources to tell you what they might not otherwise reveal. In another, he discusses how to use flashback to place a bear encounter in a travel narrative while observing that “readers are not supposed to notice the structure. It is meant to be about as visible as someone’s bones.” The result is a vivid depiction of the writing process, from reporting to drafting to revising―and revising, and revising.
Draft No. 4 is enriched by multiple diagrams and by personal anecdotes and charming reflections on the life of a writer. McPhee describes his enduring relationships with The New Yorker and Farrar, Straus and Giroux, and recalls his early years at Time magazine. Throughout, Draft No. 4 is enlivened by his keen sense of writing as a way of being in the world.
Enjoy!
Best Books for Business Startups
So it was our birthday this week. We turned 12 and boy are we excited.
Taking an idea and turning it into a thriving business is a dream for many entrepreneurs and one of the best ways to make sure you can do this is to learn and listen to those you admire who have also been through the process. That’s why we are super excited about this week’s blog. Today we’re sharing some the the most recommended books for business startups in today’s digital world. We hope they will inspire you to take your idea to the next level.
So get your pen and paper ready (well actually it’d be easier to just add them to your list in Booko or set an alert for the price you want to pay for them), here we go…
Atomic Habits by James Clear
If we had a $1 for every time someone recommended this book on a podcast…oh boy. It’s no surprise this book is a New York Times bestseller.
An atomic habit is defined as a small habit with big results. People say when you want to change your life, you need to think big, swap jobs, move house, change partners. But they’re wrong. World-renowned habits expert James Clear has discovered a completely different way to transform your behaviour. He knows that lasting change comes from the compound effect of hundreds of tiny decisions – doing two push-ups a day, waking up five minutes early, or holding a single short phone call. He calls them atomic habits. In Atomic Habits, Clear delves into cutting-edge psychology to explain why your brain can amplify these small changes into huge consequences. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, or the unexpected power of the Two Minute Rule), to show how you, too, turn minuscule shifts in behaviour into life-transforming outcomes. And he reveals a simple four-stage method that will let you build atomic habits into your day-to-day routine, starting now. These nuclear changes will have an explosive effect on your career, your relationships and your life.
The Hard Thing About Hard Things by Ben Horowitz
This book is currently sitting on my nightstand and I am 3/4 of the way through. It’s amazing.
Ben Horowitz is the cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs. In this book he offers essential advice on building and running a startup and practical wisdom for managing the toughest problems business school doesn’t cover.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyses the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favourite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Filled with his trademark humour and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
The Crowdsourceress by Alex Daly
In the past few years, crowdfunding platforms helped generate a staggering $34 USD billion dollars in funding. But the harsh reality is that the majority of crowdfunding campaigns fail: only 40% meet their goals. And failing means failing hard. If you fall short of your goal by the deadline, not only won’t you see any of the money you’ve worked so hard to raise, but you might actually tarnish your shiny idea. Alex Daly is a hugely successful crowdfunding expert who has run some of Kickstarter’s biggest campaigns, from TLC’s new album to Neil Young’s music player to Joan Didion’s documentary “We Tell Ourselves Stories in Order to Live.” In this book, she shows you how to build a deep fan base prior to launch, understand the psychology of why people give and create the right narrative around your project, find the right platform on which to raise funds, deal with unfulfilled promises and angry backers, create intimacy and promote shareability of your project and the best use of influence and exclusivity to get funded. Woven throughout is Alex’s own entrepreneurial story and the unconventional career path she took to ultimately start her business, Vann Alexandra, thanks to crowdfunding.Daly takes us deep into her most successful campaigns, showing how she helped them get funded. As someone who’s spent lots of time in the trenches, she has learned the hard way how to communicate and connect with people on the Internet-and offers tangible tools to run your own crowdfunding campaigns. Above all, this is a book about how to fully connect with the crowd, get people to pay attention, and inspire them to act.
Little Black Book by Otegha Uwagba
This is the essential career handbook for creative working women. It’s the modern career guide every creative woman needs, whether you’re just starting out or already have years of experience. Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want.
Writer Otegha Uwagba takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to building a killer personal brand, via a crash course in networking like a pro, and tips for overcoming creative block. Plus Little Black Book is full of indispensable advice on how to thrive as a freelancer, and an entire chapter dedicated to helping you master the tricky art of public speaking.
With contributions from trailblazing creative women including acclaimed author Chimamanda Ngozi Adichie, Refinery29 co-founder Piera Gelardi, The Gentlewoman’s Editor in Chief Penny Martin, and many more, Little Black Book is a curation of essential wisdom and hard-won career insights. Whether you’re a thinker, a maker, an artist or an entrepreneur, you’ll find plenty of inspiration for your working life here.
Playing Big by Tara Mohr
This book was named Book of the year by Apple’s iBooks.
Tara Mohr is a groundbreaking women’s leadership expert and popular conference speaker who gives women the practical skills to voice and implement the changes they want to see in themselves and in the world. In her coaching and programs for women, Tara Mohr saw how women were “playing small” in their lives and careers, were frustrated by it, and wanted to “play bigger.” She has devised a proven way for them to achieve their dreams by playing big from the inside out.
While not all women aspire to end up in the corner office, every woman aspires to something. Playing Big fills a major gap among women’s career books; it isn’t just for corporate women. The book offers tools to help every woman play bigger whether she’s an executive, community volunteer, artist, or stay-at-home mum.
The Creative Curve by Allen Gannett
Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius of those favoured, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavour, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve”, the point of optimal tension between the novel and the familiar, everyone can better engineer mainstream success.
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
Enjoy!
The real reason female entrepreneurs get less funding
Women own 39 percent of all businesses in the US, but female entrepreneurs get only two percent of venture funding. In this eye opening Ted Talk Dana Kanze shares research suggesting that it might be the types of questions start-up founders get asked when they’re invited to pitch.