Tag Archives: #startup

Best Books to help grow your side business with Instagram

This month we are stepping into the world of side hustles. Last week we showcased a number of top books focussing on your business making the transition from side hustle to real life business. You can read that here

Today, we are diving into the world of Instagram. Instagram is a super efficient marketing tool especially when have a side businesses to launch, or if you have made the decision to amp up your marketing game. 

Here’s our top picks for the titles that will offer you guidance. 

Capture your style by Aimee Song

With 3 million Instagram fans and counting, Aimee Song knows a thing or two about taking the perfect Instagram photo. In Capture Your Style, Song reveals the secrets behind creating the ultimate feed and breaks down the technical and editorial essentials for creating an account that will draw thousands of followers to earn you likes and brand attention. Organised by lifestyle categories, including fashion, travel, food, decor and more, the book presents the best apps and filters for processing photos, improving your voice and capturing your story on Instagram. There is also how-to information for propping and styling food and fashion photos. Whether you’re launching a career or simply sharing a gorgeous meal with your friends, Capture Your Style empowers you to become a master mobile photographer and shows you how to turn everyday moments into Instagold.

Crushing It by Gary Vaynerchuk

In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier, and not just financially, than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.

Styling for Instagram by Leela Cyd

Instagram is a rich source of inspiration and aspiration. It’s easy to set up an account, but to really master it, and gain a significant following, you need two things: a strong personal brand and an aspirational style that people will want to emulate. This book will help you achieve both. Written by renowned Instagram expert and photographer Leela Cyd, this book is packed with beautiful images as well as her sage advice for certain Instagram success. With sections on creating the perfect composition, finding the unique angle, and capturing scenes and places, this book covers all you need to know about getting the shots that work.

Instastyle by Tessa Barton

Instagram is the place where trends break, tastes are made, and brands are launched. Plus it’s packed with insightful analytics and handy business tools to help you elevate your social media presence to the next level. Create, connect with others, and share the way you see the world! Whether your passion is fitness, fashion, food, or anything in between, you can turn that passion into a business, inspire others, and meet amazing people. Learn from Tezza and her friends how to tell compelling visual stories on the fastest growing social media platform, with topics including photography tips, brand engagement strategies, and advice for finding management. InstaStyle is a must-have guide for a booming industry, full of beautiful imagery and easily understood guides to help you achieve your Instagram goals. You’ll learn how you can create an immediately recognisable grid aesthetic and showcase your life while remaining true to your personal brand. With contributions from successful influencers, you’ll be inspired to curate category-specific content to share with the Insta-universe.

Read this if you want to be instagram famous by Henry Carroll

So you’ve got an Instagram account, you’re posting pictures, but your follower count has flatlined. Read This If You Want to Be Instagram Famous holds the answers to fixing up your feed and finding thousands of new followers. Packed with the essential secrets of the hottest Instagrammers around, the book features tips covering photographic techniques, captioning, codes of conduct, kit and managing your account. Put the advice into practice and soon you too will be hailed as an Instagram icon.

Let us know in the comments if you have any other titles you think we should share. Nest week we’re sharing our top picks when using youtube for business.

Enjoy!

6 Books Every Aspiring Entrepreneur Should Read

You are what you read, and if your goal is to build a successful company where you call the shots, you might want to start with the following books.

The $100 Startup by Chris Guillebeau

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As it turns out, you don’t have to be a trust-fund baby, on the hook for a business loan, or just plain old lucky to start your very own enterprise. Guillebeau gives rousing examples of somewhat-accidental entrepreneurs making success out of strife, opportunity, and circumstances mostly by turning a passion or hobby into something that can be profitable. He doesn’t necessarily encourage every knitter to open a craft store, but he does promote creative thinking about how you can leverage a natural talent or long-loved activity into a business model.

 

 

The Startup Playbook: Secrets of the Fastest-Growing Startups From Their Founding Entrepreneurs by David Kidder

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The title says it all. If you’re looking for a wide array of lessons learned and entrepreneurial experiences, this book is for you. Sharing insights from 41 different founders, The Startup Playbook covers everything from leadership lessons to finding one’s niche.

 

 

 

 

Conscious Capitalism by John Mackey and Raj Sisodia

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Conscious Capitalism is finding the win-win is what’s most profitable, and that no one has to lose. Business schools have discovered and studied it, and found that companies that practice it are more successful. This book is a great primer.

 

 

 

 

 

The Alchemist by Paulo Coelho

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With more than two million copies sold around the world, The Alchemist has established itself as a modern classic, universally admired. Paulo Coelho’s masterpiece tells the magical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure as extravagant as any ever found. The story of the treasures Santiago finds along the way teaches us, about the essential wisdom of listening to our hearts, and above all, following our dreams.

 

 

 

The Lean Startup by Eric Ries

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Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.  Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup offers entrepreneurs in companies of all sizes a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

 

Daring and Disruptive by Lisa Messenger

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It’s an insightful and soulful account of Messenger’s roller-coaster ride for those who want to succeed almost as much as they want to breathe, who want to make the impossible possible and the ordinary extraordinary. Messenger blends her personal stories with the important business lessons she has learned along the way, from why money is not the only currency to how to fail well.

This book will help you dig deep, stay on purpose, back yourself, be true to your ideas, and ensure that if you’re thrown to the wolves, you’ll have the strength to come out leading the pack.