Do you sometimes have your most creative ideas while doing nothing in particular? In this eye-opening TED Talk Manoush Zomorodi explains the connection between spacing out and creativity. You can check out her book here.
All posts by Team Booko
#tuesdaychat
Instagram can be an inspiring world and is super helpful when launching your side hustle. Which is your fav instagram account that you follow?

Monday Inspo
little inspo for all of you that are working on your side hustles. This week on the blog we’ll share some great books that help start ups with their instagram accounts.

Happy Long Weekend
It’s Friday and the start of a long weekend here in Melbourne. The PERFECT time to chat with friends, relax with a book…or plan that side business (make sure you catch up on this week’s blog post for inspo).

The top 5 books to read when launching your side hustle
Once upon a time Booko was a side business. True story.
What started as a way for Dan to search for professional development books has become a service that now operates in 23 countries around the world helping people everywhere remain clever as they shop for books online.
There are a ton of titles available that discuss the transition from side hustle to business and even more that aim to give you tips and tricks along the way. Our team is constantly reading business improvement books and has gathered their favourites to share with you.
Let’s dive in…
The Multi Hyphen Method by Emma Gannon
The world of work is changing and how do you keep up? You have the ability to make money on your own terms, when and where you want – but where do you start? If you’ve been itching to convert your craft into a career, or your side-hustle into a start up, then The Multi-Hyphen Method is for you. In The Multi-Hyphen Method award-winning blogger / social media editor / podcast creator, Emma Gannon, teaches that it doesn’t matter if you’re a part-time PA with a blog, or a nurse who runs an online store in the evenings – whatever your ratio, whatever your mixture, we can all channel our own entrepreneurial spirit to live more fulfilled and financially healthy lives. The internet and our phones mean we can work wherever, whenever and allows us to design our own working lives. Forget the outdated stigma of being a jack of all trades, because having many strings to your bow is essential to get ahead in the modern working world. We all have the skills necessary to work less and create more, and The Multi-Hyphen Method is the source of inspiration you need to help you navigate your way towards your own definition of success.
Side Hustle by Chris Guillebeau
The author of the New York Times bestseller The $100 Startup shows you how to launch a profitable side hustle in just 27 days. For some people, the thought of quitting their day job to start their own business is exhilarating. For many others, the loss of a stable paycheck is terrifying. But what if we could easily create new income without giving up the security of a full-time job? Enter the side hustle, a mini-business that earns you extra money. With Chris Guillebeau’s step-by-step guide, you can go from idea to income in just 27 days. You’ll learn how to brainstorm, borrow, and steal to build an arsenal of great side hustle ideas, apply `Tinder for Side Hustle’ logic to pick the best idea at any time. You don’t need an MBA, marketing experience or big investors. With Chris as a guide, anyone can make more money, pursue a passion, and enjoy greater security all without quitting your day job.
Start with Why by Simon Sinek
There’s a naturally occurring pattern shared by the people and organisations that achieve the greatest long-term success. From Martin Luther King Jr. to Steve Jobs, from the pioneers of aviation to the founders of Southwest Airlines, the most inspiring leaders think, act, and communicate the exact same way -and it’s the complete opposite of everyone else. The common thread, according to Simon Sinek, is that they all start with why. This simple question has the power to inspire others to achieve extraordinary things. Any organisation can explain what it does; some can explain how; but very few can clearly articulate why. Why do we offer these particular products or services? Why do our customers choose us? Why do our employees stay (or leave)? Once you have those answers, teams get stronger, the mission clicks into place, and the path ahead becomes much clearer. Starting with why is the key to everything from putting a man on the moon to launching the iPod. Drawing on a wide range of fascinating examples, Sinek shows readers how to apply why to their culture, hiring decisions, product development, sales, marketing, and many other challenges. Some naturally think this way, but Sinek proves that anyone can learn how.
The working women’s handbook by Phoebe Lovatt
We just love this book. It’s the ultimate guide to job satisfaction, filled with practical advice on developing and driving a working life you love. Bursting with actionable tips, this book outlines an agenda for making and managing money, setting goals, and establishing success-oriented routines, with worksheets, exercises, and fool-proof “how-to” sections to help chart your course. From the lowdown on launching your own venture to a bullet-point checklist for an essential self-care regime, it will teach you to manage any dilemmas that crop up, and take the stress out of setting a budget. This no-nonsense manual comes packed with author Phoebe Lovatt’s personal insights from her own career as a successful freelance journalist, moderator, and founder of The WW Club, the leading digital resource and global community for working women worldwide. It also includes words of wisdom from various creatives and industry leaders, such as Teen Vogue editor Elaine Welteroth, WAH Nails founder Sharmadean Reid, The Gentlewoman’s Editor-in-Chief Penny Martin, and rising fashion designer Sandy Liang.Whether a first-time freelancer, budding businesswoman, or dedicated professional looking to enhance your prospects, The Working Woman’s Handbook is a go-to career and lifestyle guide for ambitious young women everywhere.
The Culture Code by Daniel Coyle
What do Pixar, Google and the San Antonio Spurs basketball team have in common? The answer is that they all owe their extraordinary success to their team-building skills. In The Culture Code, Daniel Coyle, New York Times bestselling author of The Talent Code, goes inside some of the most effective organisations in the world and reveals their secrets. He not only explains what makes such groups tick, but also identifies the key factors that can generate team cohesion in any walk of life. He examines the verbal and physical cues that bring people together. He determines specific strategies that encourage collaboration and build trust. And he offers cautionary tales of toxic cultures and advises how to reform them, above all demonstrating the extraordinary achievements that result when we know how to cooperate effectively. Combining cutting-edge science, on-the-ground insight and practical ideas for action, The Culture Code is a ground-breaking exploration of how the best groups operate that will change the way we think and work together. It’s truly brilliant…read it immediately.
Next week we’re going to share the best titles to help you with your Instagram channel. Join in the discussion and be sure to follow us on instagram and facebook too.
Enjoy!
The single biggest reason why start-ups succeed
What makes some start ups succeed while others fail?
Is it: (a) Timing
(b) Ideas
(c) The Team
(d) Business Model
(e) Funding
It’s a big question, what makes some start ups succeed while others fail? Bill Gross has founded a lot of start-ups, and has gathered data from hundreds of companies, to rank each company on five key factors. He found one factor that stands out from the others.
#tuesdaychat
The number of side hustles are on the rise. These days people are looking for something that they can call their own, something that gives them more control, flexibility and personal growth. Which business have you been dreaming of starting?

Monday Inspo
Got a side hustle? You’re in the right place. This month we’ll be sharing the best books around that will help with your instagram, blogging and youtube accounts. But first, we have this little gem for you.
Oh and make sure you check out the blog on Thursday for the best books to read when launching your businesses.

The Funniest Books of 2018
After last week’s blog post about the most heart wrenching books released (you can read it here – be warned, the authors went straight for your heart strings) we thought we’d liven things up a little for you and share the funniest books released last year.
We have collated our top six, but if you want more recommendations head over to our facebook and instagram pages where our followers have suggested their all time favourite funny books.
Let’s dive in.
Springfield Confidential by Mike Reiss, Mathew Klickstein and Judd Apatow
In celebration of The Simpsons thirtieth anniversary (what the!!!), the show’s longest-serving writer and producer offers a humorous look at the writing and making of the legendary Fox series that has become one of the most revered artistic achievements in television history.
Four-time Emmy winner Mike Reiss, who has worked on The Simpsons continuously since episode one in 1989, shares stories, scandals, and gossip about working with America’s most iconic cartoon family ever. Reiss explains how the episodes are created, and provides an inside look at the show’s writers, animators, actors and celebrity guests. He answers a range of questions from Simpsons fans and die-hards, and reminisces about the making of perennially favourite episodes.
In his freewheeling, irreverent comic style, Reiss reflects on his lifetime inside The Simpsons which is a personal highlights reel of his achievements, observations, and favourite stories. Springfield Confidential exposes why Matt Groening decided to make all of the characters yellow; dishes on what it’s like to be crammed in a room full of funny writers sixty hours a week; and tells what Reiss learned after traveling to seventy-one countries where The Simpsons is watched (ironic note: there’s no electricity in many of these places); and even reveals where Springfield is located! He features unique interviews with Judd Apatow, who also provided the foreword, and Conan O’Brien, as well as with Simpsons legends Al Jean, Nancy Cartwright, Dan Castellaneta, and more.
Lose Well by Chris Gethard
This is a laugh-out-loud, kick-in-the-pants self-help narrative for anyone who ever felt like they didn’t fit in or couldn’t catch a break. Comedian and cult hero Chris Gethard shows us how to get over our fear of failure and start living life on our own terms.
Let’s face it: we all want a seat at the cool table, a great job, and loads of money. But most of us won’t be able to achieve this widely accepted, black-or-white, definition of winning, which makes us feel like failures, that we’re destined to a life of loserdom. That’s the conventional wisdom. It’s also crap, according to comedian and cult hero Chris Gethard, who knows a thing of two about losing. Failing is an art form, he argues; in fact, it’s the only way we’re ever going to discover who we are, what we really want, and how to live the kind of life we only dreamed about. Setting flame to vision boards and tossing out the “seven simple steps” to achieving anything, Gethard illustrates his personal and professional manifesto with hilarious and ultimately empowering stories about his own set-backs, missteps, and public failures, from the cancellation of his Comedy Central sitcom after seven episodes to rediscovering his comedic voice and life’s purpose on a public access channel. With his trademark wit and inspiring storytelling Gethard teaches us how to power through our own hero’s journey, whether we’re a fifteen-year-old starting a punk band or a fifty-year-old mother of three launching an Etsy page. In the process, he shows us how to fail with grace, laugh on the way down, and as we dust ourselves off, how to transform inevitable failures into endless opportunities. It might get a little messy, but that’s exactly the point. Because the first step in living on your own terms is learning how to lose well, and more often than not, the revolutionary act of failing lets us witness firsthand what awaits us on the other side.
Look Alive Out There by Sloane Crosley
This book was named a Most Anticipated Book of 2018 by Entertainment Weekly, Glamour, Buzzfeed, Elle, Cosmopolitan, The Millions, InStyle, Bustle, BookRiot, and Southern Living.
In Look Alive Out There Sloane Crosley returns to the form that made her a household name in really quite a lot of households: Essays! It’s a brand-new collection of essays filled with her trademark hilarity, wit, and charm. The characteristic heart and punch-packing observations are back, but with a newfound coat of maturity. A thin coat. More of a blazer, really.
Fans of I Was Told There’d Be Cake and How Did You Get This Number know Sloane Crosley’s life as a series of relatable but madcap misadventures. In Look Alive Out There, whether it’s scaling active volcanoes, crashing shivas, playing herself on Gossip Girl, befriending swingers, or staring down the barrel of the fertility gun, Crosley continues to rise to the occasion with unmatchable nerve and electric one-liners. And as her subjects become more serious, her essays deliver not just laughs but lasting emotional heft and insight. Crosley has taken up the gauntlets thrown by her predecessors–Dorothy Parker, Nora Ephron, David Sedaris–and crafted something rare, affecting, and true.
When Life Gives You Lululemons by Lauren Weisberger
We thought we’d pop in a novel for you too…because we saw someone on the tram reading it and she was laughing so hard she had to put the book down and get a tissue to wipe away her laughter tears!
Welcome to Greenwich, Connecticut, where the lawns and the women are perfectly manicured, the Tito’s and sodas are extra strong, and everyone has something to say about the infamous new neighbour. Let’s be clear: Emily Charlton does not do the suburbs. After leaving Miranda Priestly, she’s been working in Hollywood as an image consultant to the stars, but recently, Emily’s lost a few clients. She’s hopeless with social media. The new guard is nipping at her heels. She needs a big opportunity, and she needs it now. When Karolina Hartwell, a gorgeous former supermodel, is arrested for a DUI, her fall from grace is merciless. Her senator-husband leaves her, her Beltway friends disappear, and the tabloids pounce. In Karolina, Emily finds her comeback opportunity. But she quickly learns Greenwich is a world apart and that this comeback needs a team approach. So it is that Emily, the scorned Karolina, and their mutual friend Miriam, a powerful attorney turned stay-at-home suburban mum, band together to not only navigate the social land mines of suburban Greenwich but win back the hearts of the American public. Along the way, an indispensable ally emerges in one Miranda Priestly. With her signature wit, Lauren Weisberger offers an alluring look into a sexy, over-the-top world–and proves it’s style and substance together that gets the job done.
Just The Funny Parts by Nell Scovell and Sheryl Sandberg
This is not your typical funny book but one we know you’ll want to read.
Just the Funny Parts is a juicy and scathingly funny insider look at how pop culture gets made. For more than thirty years, writer, producer and director Nell Scovell worked behind the scenes of iconic TV shows, including The Simpsons, Late Night with David Letterman, Murphy Brown, NCIS, The Muppets, and Sabrina, the Teenage Witch, which she created and executive produced.
In 2009, Scovell gave up her behind-the-scenes status when the David Letterman sex scandal broke. Only the second woman ever to write for his show, Scovell used the moment to publicly call out the lack of gender diversity in late-night TV writers’ rooms. “One of the boys” came out hard for “all of the girls.” Her criticisms fuelled a cultural debate. Two years later, Scovell was collaborating with Sheryl Sandberg on speeches and later on Lean In, which resulted in a worldwide movement.
Now Scovell is opening up with this fun, honest, and often shocking account. Scovell knows what it’s like to put words in the mouths of President Barack Obama, Mark Harmon, Candice Bergen, Bob Newhart, Conan O’Brien, Alyssa Milano, and Kermit the Frog, among many others. Through her eyes, you’ll sit in the Simpson writers’ room… stand on the Oscar red carpet… pin a tail on Miss Piggy…bond with Star Trek’s Leonard Nimoy… and experience a Stephen King-like encounter with Stephen King.
The Will Only Hurt A Little by Busy Phillipps
This one is for those of you that are one if the 1.6 million Busy Phillips’ followers on Instagram. This is a collection of humorous, autobiographical essays from actress and breakout star of Instagram stories, Busy Philipps. Busy Philipps’s autobiographical book offers the same unfiltered and candid storytelling that her Instagram followers have come to know and love, dealing with everything, from growing up in Scottsdale, Arizona and her painful and painfully funny teen years, to her life as a working actress, mother and famous best friend.
Busy is the rare entertainer whose impressive arsenal of talents as an actress is equally matched by her storytelling ability, sense of humour, and sharp observations about life, love, and motherhood. Her conversational writing reminds us what we love about her on screens large and small. From film to television to Instagram, Busy delightfully showcases her wry humour and her willingness to bare it all.
‘I’ve been waiting my whole life to write this book. I’m just so grateful someone asked. Otherwise, what was the point of any of it?’
Enjoy!
Why you should make useless things
This Ted Talk made us laugh so hard. Not only does Simone Giertz share her craft of making useless robots. Her inventions rarely succeed, and that’s the point.