Have you ever doubted your abilities, feared you were going to be discovered as a “fraud”? That’s called “impostor syndrome,” and you’re definitely not alone in feeling it, says entrepreneur and CEO Mike Cannon-Brookes. In this funny, relatable talk, he shares how his own experiences of impostor syndrome helped pave the way to his success and shows how you can use it to your advantage, too.
Continuing to develop your career can not only invigorate your passion for your chosen field but also help you get ahead if you are intending to climb the corporate ladder (or want to build your own ladder to climb). Sometimes to get ahead you need to extend and invest in yourself. Thankfully there are a plethora of books being released that all aim to help you extend yourself.
Make yourself a cup of something tasty and get comfy, these titles are bound to inspire you to take the next steps for your career.
The Third Door by Alex Banayan
The Third Door takes readers on an unprecedented adventure; from hacking Warren Buffett’s shareholders meeting to chasing Larry King through a grocery store to celebrating in a nightclub with Lady Gaga, as Alex Banayan travels from icon to icon, decoding their success. After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common – they all took the Third Door. Life, business, success is just like a nightclub. There are always three ways in. There’s the First Door – the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door – the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always a the Third Door. It’s the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen – there’s always a way in. Whether it’s how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.
Crushing It by Gary Vaynerchuk
In his 2009 international bestseller, Crush It!, Gary insisted that a vibrant personal brand was one of the primary paths to entrepreneurial success. In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what remains timeless. He also shares stories from other entrepreneurs who have grown wealthier-and not just financially – than they ever imagined possible by following Crush It! principles. The secret to their success (and Gary’s) has everything to do with their understanding of social media platforms and their willingness to do whatever it takes to make these tools work to their utmost potential. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint for living life on your own terms.
Willpower Doesn’t Work by Benjamin Hardy
If you’re relying on willpower alone to help you lose weight, improve your relationships or achieve more at work, you’re doomed to fail. The environment around us is far too powerful, stimulating, addicting and stressful to overcome it through sheer determination. Willpower, grit, being positive – basically, all the tools you’ve been told are the keys to creating lasting change in your life – are insufficient in this high-paced, information-overloaded world we live in. The only way to stop just surviving and learn to truly thrive in today’s world is to proactively shape your environment. That’s the premise of Willpower Doesn’t Work, by organisational psychologist and Medium’s most-read self-help guru Benjamin Hardy. Building on copious existing research, as well as his own experience of growing up in a broken family afflicted by addiction and drug use, Hardy explains how people can change their lives on every level by making small, impactful changes in your environment.
When: The Scientific Secrets of Perfect Timing by Daniel H. Pink
Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of “when” decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.
Timing, it’s often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.
Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married? In When, Pink distills cutting-edge research and data on timing and synthesises them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.
The Alter Ego Effect by Todd Herman
There’s only one person in the way of you un-tapping your potential: You. There’s also one person who can move you out of the way so you can perform at your peak. That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson. When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field. In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo-and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick-putting on a pair of glasses he learned to trigger the specific traits he needed to achieve his goals. The Alter Ego Effect is not about creating a false mask – it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.
Atomic Habits by James Clear
People think when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions – doing two push-ups a day, waking up five minutes early, or holding a single short phone call. He calls them atomic habits. In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter. Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy. These small changes will have a revolutionary effect on your career, your relationships, and your life.
For the past few weeks we have been looking at social media options that help support your side business. Today we are focussing on the Granddaddy/mummy of them all – the blog. Blogs allow us to share our thoughts and connect with other people on pretty much any topic. Whether you want to start blogging for personal enjoyment, to support your professional goals or to develop a business idea, here are titles that will inspire and help you get started.
This is a great tool for those of us who like a bit of structure and a “big picture” overview before we plunge into a project. Meera Kothand is a digital marketing specialist, and this is her method for generating a year’s worth of blog post ideas in an hour or less. The secret is to set regular blogging goals, and to never forget the purpose of your blog. The One Hour Content Plan contains downloadable worksheets and templates to help you work through Meera’s actionable ideas. This mix of business / marketing and writing advice will help you craft a cohesive, authentic blog that will support your public/professional persona or business.
You know a book must be good if it is onto its Third Edition in eight years. Likeable Social Media is not just about how to get more “Likes” on Facebook; instead it is about how to develop likeable business practices and likeable content that capture customer loyalty, build communities and strengthen reputations in the long run. This latest revision offers strategies about newer social media platforms such as Snapchat, and news and tactics on the latest tools and options. The direct, conversational tone of the book is easy to read and feels like Dave Kerpen has become your personal mentor.
If you’ve ever dreamt of making a living as a blogger – or want to know how to make money from your blog – then you need this book. In The Essential Habits of 6-Figure Bloggers, Sally Miller interviewed 17 top bloggers to learn the strategies, habits and mindsets that have helped them become successful. These bloggers make six- or even seven-figure salaries from blogging – when most bloggers struggle to make a tiny fraction of that. The bloggers all took different paths to success, but showed that persistence and smart work habits are essential. The tips and advice they shared are sensible and practical, and can help to improve the focus and quality of any blog.
Creative Confidence is not specifically about blogging, but is a guide on how we can use creative thinking to become more productive and successful in our lives. Tom and David Kelley are brothers and co-founders of the award-winning design firm, IDEO – innovation and creativity is their life’s work. They wrote Creative Confidence in order to inspire and help everyone realise their creative potential. Using many interesting anecdotes, and ideas based on design / iterative thinking, the Kelleys show that greater creativity can be learnt – by trying new things without fear of failure, and by learning from our mistakes.
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? Then this book is for you – Influencer is a detailed guide on how to nurture your social media presence – including your blog and your personal brand – into valuable social influence. With her experience from both sides of the industry – starting as a blogger, eventually entering senior marketing roles in influencer strategy for various companies – Brittany Hennessy is able to offer a range of tips and tricks to help you. She is also refreshingly honest about the flipside of the influencer lifestyle – the amount of hard work and attention-to-detail required to live that picture-perfect life. Essential reading.
Dana Fox fell in love with the creative potential of the internet as a teen, then went on to build a successful career as a graphic artist, web designer, and blogger. She is now paying it forward, sharing tips and tutorials on how to start blogging, through her blog I Can Build a Blog, and this book, 365 Blog Topic Ideas. On each page there is a basic topic, such as “7 things found on the net this week”. These are great starting points that also prompt you to modify or expand to suit the tone and focus of your own blog. There is also a section full of holiday and seasonal ideas. 365 Blog Topic Ideas is a great resource for getting started, injecting variety or helping you become unstuck in your blogging.
little inspo for all of you that are working on your side hustles. This week on the blog we’ll share some great books that help start ups with their instagram accounts.