Tag Archives: #business #businessbooks #entrepreneur #sidehustle #leadership #results #startups

Learning from Australian Businesses: inspiring business books on the market

There are so many fascinating and inspiring stories that sit behind brand names and company banners. Today’s pick of Australian businesses offer us an insight into the world of fashion, food waste, landscaping and going out on your own. Each business took courage, determination and a leap of faith.

There’s a renegade in all of us, sometimes it’s just a matter of letting that voice be heard. Make yourself a cuppa and get ready to be inspired. 

A Repurposed Life by Ronni Kahn & Jessica Chapnik Kahn

Life throws us mysterious ingredients. If we are brave enough to put the recipe aside and experiment, it’s right there that things get interesting. As the owner of a successful events company, throwing away huge volumes of leftover food at the end of the day came with the territory. But when Ronni Kahn hit midlife, she found herself no longer able to turn a blind eye to her food waste problem. Hand delivering the untouched food to homeless shelters around Sydney became her renegade solution. Little did she know that fixing her small problem at work would lead her to unlock a hidden purpose at the very core of her inner life. Now founder and CEO of the food rescue organisation OzHarvest, Ronni leads hundreds of staff and thousands of volunteers with the goal to nourish Australia. She serves in an advisory capacity to government and is an instrumental leader in changing federal laws to improve social justice and environmental policies. A Repurposed Life is the story of how Ronni found her voice, her heart and her deepest calling. From her early years growing up under the brutal system of apartheid South Africa, to a socialist commune in Israel, Ronni finally settled in Australia to discover a profound new way of living. Shared with the humour, warmth and energy that have made her an internationally renowned keynote speaker, this heartfelt exploration of the choices that define us will speak to anyone seeking a more passionate expression of being alive.

Jim’s Book:The Surprising Story of Jim Penman Australia’s Backyard Millionaire by Catherine Moolenschot

We all know Jim’s. Maybe you just passed a Jim’s Mowing trailer on the road; or maybe there’s a Jim’s Cleaning van parked across the street each Tuesday morning; or maybe your best mate is laughing all the way to the bank after quitting the city and starting his new Jim’s Fencing franchise, but do you know the real story behind the Jim’s Group and its founder, Jim Penman? Brutally efficient, socially awkward, and a tireless perfectionist, Jim is as complex and fascinating as the Jim’s Group. This book is a warts-and-all look at his colourful life that delves deep into how he ignored conventional thinking to turn a few mowing rounds into a corporate juggernaut built on always putting the customer first. Jim’s unique approach revolutionised Australia’s business landscape, providing thousands of people the opportunity to create and grow their own businesses. Most Australians know very little about the man who created one of the nation’s most famous companies. For all of his success, Jim is remarkably unassuming and approachable. In this authorised biography, author Catherine Moolenschot sat down with Jim and over one hundred people who know him, from franchisees and franchisors, to family, friends, and adversaries, to get up close and personal with the surprising story of one of Australia’s biggest brands and the man who made it all happen. Jim’s Book tells the fascinating story of the man and the business that bears his name. Equal parts biography, history and philosophy, this book takes readers on a journey through one man’s remarkable life.

Kiwi: The Australian Brand that Brought a Shine to the World by Keith Dunstan

You probably have a tin of shoe polish tucked under the laundry sink bearing the little bird logo that has been in homes around the globe for over a century. Founded in Melbourne by William Ramsay in 1906, Kiwi is one of the most iconic and enduring international brands ever to have come out of Australia. One of Australia’s best-loved journalists, Keith Dunstan tells the remarkable story of the Ramsay family and how they created and nurtured the Kiwi brand. Always quick to seize a marketing opportunity, the Ramsays sent Kiwi to England with the Anzacs in World War I, putting a brilliant shine on belts, bridles and leggings as well as boots. Soon there was a Kiwi factory in London, and in time Kiwi ran 24 factories worldwide, selling more than 250 million cans of shoe polish annually.In his inimitable warm and chatty style, Dunstan follows the fortunes of the Ramsay family as they built the Kiwi brand over the decades: business decisions good and bad, grand houses, the latest cars, constant travel, and their marriages, quarrels and friendships. He also tracks the clever advertising strategies that kept Kiwi in the public mind, including the notorious sign that caused traffic accidents in Richmond in the 1960s. Richly illustrated in full colour, Kiwi is the fascinating inside story of one of Australia’s great families, as well as one of its great brands.

Chapter One by Daniel Flynn

The world probably doesn’t need another book. However, Chapter One is more than a book. It’s an invitation. And it’s addressed to you. To inspire you to challenge everything, to remind you that you can turn ideas into reality and to present you the opportunity to be part of bold idea that could change the course of history. Chapter One is the story of three kids from Melbourne, Australia with zero experience in business who had an idea and the crazy belief that we all have the power to change stuff. It started with the World Water Crisis (and how to end it) but has developed into an award-winning consumer goods brand that empowers millions of people to fight poverty with every munch of muesli, sip of water or pump of hand wash. And that’s just the beginning. This is the story of epic proportions by Thankyou co-founder Daniel Flynn about Thankyou’s gut-wrenching decisions, wild mistakes and daring moves in business, marketing and social enterprise so far. You’ll laugh at their boldness, cry at their failings and be inspired by their determination. But more than that, you’ll understand that, no matter your walk of life, you too have the power to change stuff.

Butterfly on a Pin: A memoir of love, despair and reinvention by Alannah Hill

Unflinching, funny, shocking, inspiring and tender: this is a story like no other. Alannah Hill, one of Australia’s most successful fashion designers, created an international fashion brand that defied trends with ornamental, sophisticated elegance, beads, bows and vintage florals. But growing up in a milk bar in Tasmania, Alannah’s childhood was one of hardship, fear and abuse. At an early age she ran away from home with eight suitcases of costumes and a fierce determination to succeed, haunted by her mother’s refrain of ‘You’ll never amount to anything, you can’t sew, nobody likes you and you’re going to end up in a shallow grave, dear!’ At the height of her success, Alannah walked the razor’s edge between two identities; ‘the good’ Alannah and the `mongrel bastard’ Alannah. Who was the real Alannah Hill? Reprieve came in the form of a baby boy and the realisation that becoming a mother not only changes your life, but completely refurbishes it, forever. Yet ‘having it all’ turned out to be another illusion. In 2013 Alannah walked away from her eponymous brand, a departure that left her coming apart at the seams. She slowly came to understand the only way she could move forward was to go back. At the heart of it all was her mother, whose loveless marriage and disappointment in life had a powerful and long-lasting effect on her daughter. It was finally time to call a truce with the past. This extraordinary book is the fierce and intelligent account of how a freckle-faced teenage runaway metamorphosed into a trailblazer and true original.

Winging It: Stop Thinking, Start Doing: Why Action Beats Planning Every Time by Emma Isaacs

CEO and entrepreneur Emma Isaacs forgot to draw up her life plan, and she doesn’t have a list of five-year goals. She doesn’t believe in work/life balance – after all she has five children and heads up Business Chicks, Australia’s largest community for women. Like Sheryl Sandberg, who told us to ‘lean in’ to find success, Emma wants to show us that you can’t plan every detail and wait for the confidence to kick in before you begin; instead, take action now, do what feels right and figure the rest out as you go along. In other words, you’ve got to learn how to ‘wing it’ rather than wait. Drawing on her own life and the stories of the many men and women she has met and interviewed – from Sir Richard Branson to Bill Gates to Girlboss Sophia Amoruso – Emma tells us how to: * Turn a dream into a job * Turn a job into a business * Network like a champion * Protect your time for the things that matter * Get fired up not ground down by the kids/career juggle, and * Understand that sometimes failure is part of the brief. Emma shows us that often the only thing holding us back is ourselves; that you can follow your dreams; and that there’s no reason not to start doing so right now.

Enjoy!

Dreaming of your own business? The best books to help with your business plan

For many February is the month when side hustles that were dreamed up over the summer holidays start to become a reality. Could it be that the novelty of returning to work and sharing holiday stories with colleagues has begun to wear off, or the idea of being in an office for 40 hours a week isn’t what you really dreamt of? Nevertheless, Team Booko has scoured the globe to bring you the best titles that will inspire you and help you to write a killer business plan and take that nerve-wracking leap. 

Passion Purpose Profit: Sidestep the #hustle and build a business you love by Fiona Killackey

It’s one thing to have a business idea, or even to start a creative business. It’s quite another to scale it sustainably without increasing your financial and emotional stress. For most small business owners, what starts as something energising quickly turns into something overwhelming and energy depleting. You spend so much time in your business, it’s hard to find any time to work on your business. In this practical guide, experienced business coach and creative consultant Fiona Killackey shows you how to scale the business without scaling the stress. From validating your business idea (whatever stage in its development), mapping out your money and specifying your business goals, through to hiring staff and defining your marketing plan. Passion Purpose Profit gives you a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies of successful creative business owners, Passion Purpose Profit will have you empowered and excited about business again.

Fashion Entrepreneurship: Retail Business Planning by Michele M Granger, Tina M Sterling, and Ann Cantrell

Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas.

The Multi-Hyphen Method: Work Less, Create More : How to Make Your Side Hustle Work for You by Emma Gannon

The world of work is changing so how do you keep up? You have the ability to make money on our own terms, when and where you want but where do you start? If you’ve been itching to convert your craft into a career, or your side-hustle into a start up, then The Multi-Hyphen Method is for you. In The Multi-Hyphen Method award-winning blogger/social media editor/podcast creator, Emma Gannon, teaches that it doesn’t matter if you’re a part-time PA with a blog, or a nurse who runs an online store in the evenings – whatever your ratio, whatever your mixture, we can all channel our own entrepreneurial spirit to live more fulfilled and financially healthy lives. The internet and our phones mean we can work wherever, whenever and allows us to design our own working lives. Forget the outdated stigma of being a jack of all trades, because having many strings to your bow is essential to get ahead in the modern working world. We all have the skills necessary to work less and create more, and The Multi-Hyphen Method s the source of inspiration you need to help you navigate your way towards your own definition of success.

Out of Office: Ditch the 9-5 and Be Your Own Boss by Fiona Thomas

Whether you are flirting with the idea of going freelance, just starting out or a few years down the line, this no-nonsense guide addresses all the questions you might have about working for yourself and making the most of life when you do. Fiona covers topics such as how to raise an invoice, submit a tax return, claim expenses and network, as well as why working from home is proven to have a positive impact on productivity and mental health. With a focus on understanding the ‘whys?’ just as much as the ‘hows?’, Fiona helps you dive into freelance life and pushes you to the next level, making sure you’re taking time to reflect on your business and your state of mind.

Move the Needle: Yarns from an Unlikely Entrepreneur by Shelley Brander

Shelley Brander was no stranger to the word “can’t.” You can’t be an athlete, you have asthma. You can’t be a successful copywriter, you’re a girl. Your son has autism, he can’t be cured. You can’t make a living with yarn. But she proved all her detractors wrong when she opened Loops, a local yarn store in Tulsa, Oklahoma, in 1994. Since then, Loops has thrived, expanding from a single storefront to a global creative brand with a passionate and active membership community of knitters, crocheters, and makers of all ages.

This book is about harnessing “the power of can’t” to pursue your life’s passions -both personal and professional- no matter how weird or impossible they may seem. We’re still living in a time where the entrepreneurial creative is too often told, “You can’t make a business out of that,” but in this book you will learn how to turn your can’ts into cans and make your creative side hustle your main gig, celebrate creativity and experimentation, accept failure as a part of the process, have hope against the odds, surround yourself with supportive people, cut ties with those who weigh you down, and believe in you and your weird, impossible dream!

Beyond Entrepreneurship 2.0: Turning Your Business Into an Enduring Great Company by Jim Collins and Bill Lazier

From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What’s the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship. Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions. Beyond Entrepreneurship 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In this upgraded edition, Jim Collins honours his mentor, Bill Lazier, who passed away in 2004, and re-examines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. Beyond Entrepreneurship 2.0 pulls together the key concepts across Collins’ thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jim’s millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work.

Enjoy!

Getting motivated with business leaders. The newest biographies on the market

February – it can be a hard month to get into the swing of work. It’s still summer and the sunny days can make sitting down to the laptop a little harder than usual. Maybe it’s returning from summer holidays with days spent at the beach or around the pool that make zoom meetings a little less enticing. Fear not, we have gathered six of the hottest titles on the market that will inspire you to dust off the brain cells and get back to work. A common thread in each of these books is that to live your dream life and have a career you really want, you have to work very hard for it. It’s not going to be the easiest of rides, nor will it be handed to you. It’s not a new concept, but these business leaders are proof that hard work pays off. 

This Is Me by Mrs Hinch

Have you met Mrs Hinch? Mrs Hinch took the UK by storm with her infectiously addictive charm, clever cleaning hacks and her passionate belief in the life-changing magic of tidying. Following Mrs Hinch’s huge success with her first two books Hinch Yourself Happy, the cleaning guide and The Activity Journal, this is the stand-alone memoir every hincher has been waiting for. Readers will discover the story of becoming Mrs Hinch- her journey to becoming the Instagram star she is today, overcoming anxiety, how cleaning has got her through her toughest moments, getting married to Jamie, her close friendships, her relationship with her dorgeous dog Henry Hinch, and becoming a mother to her beautiful son, Ronnie.

Make Life Beautiful by Syd McGee, Shea McGee

Okay, so I have read this book twice already, and binged the Netflix special (both seasons). For the one million-plus followers who turn to Syd and Shea McGee for advice on building a beautiful home and life, Make Life Beautiful is a behind-the-scenes look into how the couple transformed Shea’s small room of fabric samples and big dream of becoming a designer into one of the most successful and fastest-growing interior design businesses in the US. Both long-time and new fans will not only gain insight into how the McGees built such a successful company but also be inspired to apply design principles to their lives.

The Rip Curl Story: 50 Years Of Perfect Surf, International Business, Wild Characters And The Search For The Ultimate Ride by Tim Baker

The Rip Curl Story is the remarkable tale of two young surfers Doug ‘Claw’ Warbrick and Brian Singer who pursued an audacious dream to make a living in pursuit of the ultimate ride. The brand they built, Rip Curl, not only satisfied their own surf wanderlust, but also inspired countless others, riding the wave of the global youth revolution of the late ’60s. Rip Curl’s mantra became ‘the Search’: the pursuit of new waves on distant shores, new thrills – skiing, snowboarding, windsurfing – and better equipment to elevate the experience. Along the way they supported the careers of many of the world’s great surfers from Midget Farrelly to Michael Peterson, Tom Curren to Damien Hardman, Pam Burridge to Stephanie Gilmore, and of course Tyler Wright and Mick Fanning. Bestselling surf writer Tim Baker tells this implausible story in an irresistible series of ripping yarns, offering rich life lessons, a maverick business primer and a wild ride of adventure, good times and outlandish ambitions spectacularly realised. The Rip Curl Story will make you want to surf more, travel further, follow through on that great business idea and pursue your own search.

Don’t Push Too Many Trolleys And Other Tips from Navigating Life and Business by Ying Tan

Don’t Push Too Many Trolleys teaches readers ten crucial principles required to succeed in life and business. Written by Ying Tan, Founder and CEO of a multimillion pound financial services company, Don’t Push Too Many Trolleys imparts sage advice suitable for anyone, at any stage of their life.

The author describes the attitudes, lessons, and traits that allowed him to become one of the youngest Vice Presidents ever at Goldman Sachs. He shows readers how he built a company from the ground up to create one of the most influential and powerful financial services companies in the UK. Full of concrete strategies and practical advice, this book provides a deeply personal and humble perspective on success in life and business with actionable advice that makes a real difference in the pursuit of happiness and wealth. Written for entrepreneurs, business people, financial professionals, and anyone else with an interest in improving their personal and professional life by taking full responsibility for their choices and actions, Don’t Push Too Many Trolleys is an indispensable addition to the libraries of people across the world.

Invent and Wander: The Collected Writings of Jeff Bezos by Jeff Bezos

Invent and Wander is the core principles and philosophy that have guided Jeff Bezos in creating, building, and leading Amazon and Blue Origin. In this collection of writings including his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas, you’ll gain an insider’s view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us. Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution. 

Each insight offers new ways of thinking through today’s challenges and more importantly, tomorrow’s.

Family Business Success Stories: How Australia’s iconic family brands have stood the test of time by Graeme Lofts

Family Business Success Stories tells the stories of eight of Australia’s oldest and best-known family-owned businesses in Australia, all of them more than one hundred years old. The stories illustrate the passion within each generation and demonstrate the influence of individuals in the families on the evolution of a successful business against a background of the social and economic history of Australia. Each chapter tells the story of how the business started, the hopes and dreams of the founders, the colourful characters, humour, setbacks and tragedies along the way. The author also shares the triumphs of the family business, including landmark products or services and awards. For fellow family-business owners there are lessons to learn about innovation, collaboration, conflict resolution, resilience and transfer of leadership. Family Business Success Stories is readable and engaging. It will appeal to both the business community and consumers of these eight iconic brands. This book will send a strong message to Australian consumers about the social, cultural and economic value of family owned businesses. Although not a ‘How to . . .’ book in name, it is a must-read for anyone contemplating starting a small business or any family business in its first or second generation.

Enjoy!

Best Books for Business Startups

So it was our birthday this week. We turned 12 and boy are we excited.  

Taking an idea and turning it into a thriving business is a dream for many entrepreneurs and one of the best ways to make sure you can do this is to learn and listen to those you admire who have also been through the process. That’s why we are super excited about this week’s blog. Today we’re sharing some the the most recommended books for business startups in today’s digital world. We hope they will inspire you to take your idea to the next level. 

So get your pen and paper ready (well actually it’d be easier to just add them to your list in Booko or set an alert for the price you want to pay for them), here we go…

Atomic Habits by James Clear 

If we had a $1 for every time someone recommended this book on a podcast…oh boy. It’s no surprise this book is a New York Times bestseller. 

An atomic habit is defined as a small habit with big results. People say when you want to change your life, you need to think big, swap jobs, move house, change partners. But they’re wrong. World-renowned habits expert James Clear has discovered a completely different way to transform your behaviour. He knows that lasting change comes from the compound effect of hundreds of tiny decisions – doing two push-ups a day, waking up five minutes early, or holding a single short phone call. He calls them atomic habits. In Atomic Habits, Clear delves into cutting-edge psychology to explain why your brain can amplify these small changes into huge consequences. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, or the unexpected power of the Two Minute Rule), to show how you, too, turn minuscule shifts in behaviour into life-transforming outcomes. And he reveals a simple four-stage method that will let you build atomic habits into your day-to-day routine, starting now. These nuclear changes will have an explosive effect on your career, your relationships and your life.

The Hard Thing About Hard Things by Ben Horowitz 


This book is currently sitting on my nightstand and I am 3/4 of the way through. It’s amazing. 

Ben Horowitz is the cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs. In this book he offers essential advice on building and running a startup and practical wisdom for managing the toughest problems business school doesn’t cover.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyses the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favourite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

Filled with his trademark humour and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.

The Crowdsourceress by Alex Daly

In the past few years, crowdfunding platforms helped generate a staggering $34 USD billion dollars in funding. But the harsh reality is that the majority of crowdfunding campaigns fail: only 40% meet their goals. And failing means failing hard. If you fall short of your goal by the deadline, not only won’t you see any of the money you’ve worked so hard to raise, but you might actually tarnish your shiny idea. Alex Daly is a hugely successful crowdfunding expert who has run some of Kickstarter’s biggest campaigns, from TLC’s new album to Neil Young’s music player to Joan Didion’s documentary “We Tell Ourselves Stories in Order to Live.” In this book, she shows you how to build a deep fan base prior to launch, understand the psychology of why people give and create the right narrative around your project, find the right platform on which to raise funds, deal with unfulfilled promises and angry backers, create intimacy and promote shareability of your project and the best use of influence and exclusivity to get funded. Woven throughout is Alex’s own entrepreneurial story and the unconventional career path she took to ultimately start her business, Vann Alexandra, thanks to crowdfunding.Daly takes us deep into her most successful campaigns, showing how she helped them get funded. As someone who’s spent lots of time in the trenches, she has learned the hard way how to communicate and connect with people on the Internet-and offers tangible tools to run your own crowdfunding campaigns. Above all, this is a book about how to fully connect with the crowd, get people to pay attention, and inspire them to act.

Little Black Book by Otegha Uwagba

This is the essential career handbook for creative working women. It’s the modern career guide every creative woman needs, whether you’re just starting out or already have years of experience. Packed with fresh ideas and no-nonsense practical advice, this travel-sized career handbook is guaranteed to become your go-to resource when it comes to building the career you want.

Writer Otegha Uwagba takes you through everything you need to build a successful self-made career: from how to negotiate a payrise to building a killer personal brand, via a crash course in networking like a pro, and tips for overcoming creative block. Plus Little Black Book is full of indispensable advice on how to thrive as a freelancer, and an entire chapter dedicated to helping you master the tricky art of public speaking.

With contributions from trailblazing creative women including acclaimed author Chimamanda Ngozi Adichie, Refinery29 co-founder Piera Gelardi, The Gentlewoman’s Editor in Chief Penny Martin, and many more, Little Black Book is a curation of essential wisdom and hard-won career insights. Whether you’re a thinker, a maker, an artist or an entrepreneur, you’ll find plenty of inspiration for your working life here.

Playing Big by Tara Mohr

This book was named Book of the year by Apple’s iBooks. 

Tara Mohr is a groundbreaking women’s leadership expert and popular conference speaker who gives women the practical skills to voice and implement the changes they want to see in themselves and in the world. In her coaching and programs for women, Tara Mohr saw how women were “playing small” in their lives and careers, were frustrated by it, and wanted to “play bigger.” She has devised a proven way for them to achieve their dreams by playing big from the inside out. 

While not all women aspire to end up in the corner office, every woman aspires to something. Playing Big fills a major gap among women’s career books; it isn’t just for corporate women. The book offers tools to help every woman play bigger whether she’s an executive, community volunteer, artist, or stay-at-home mum.

The Creative Curve by Allen Gannett

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius of those favoured, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavour, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.  

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve”, the point of optimal tension between the novel and the familiar, everyone can better engineer mainstream success.  

In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

Enjoy!